Use Photos and Video Clips to Create a Video to Promote or Recapture Your Event

Last Friday, I produced another successful seminar as part of my lunch ‘n learn series, Digital Breakthroughs. The room was full of meeting planners, small business owners, and employees from local corporations and universities.

After the seminar, I created the video below using a combination of digital photos, videos, and text.

  1. Downloaded all photos and video footage from my iPhone and Flip camcorder to my laptop.
  2. Opened photos in Microsoft’s Windows Live Photo Gallery.
  3. Cropped photos I wanted to use, and deleted the ones I didn’t need.
  4. Uploaded the photos and a jpeg of the flyer I’d used to promote the training to into a new project.

Back on my computer, I had to edit some of the videos.

  1. Converted videos from the seminar that were on my Flip camcorder to Windows format using Movavi Video Converter (the next camcorder I purchase will produce videos in a Windows format so I can skip this step).
  2. Started a new project in Camtasia and edited some of the footage into two, 10 second clips so I could add them to the Animoto project. I rendered each of these videos to the Flash format.

Back on, I worked with the main video.

  1. Added my edited video clips to the project.
  2. Created a couple of text slides.
  3. Created the video and exported it to YouTube.

Now on YouTube, I did the following.

  1. Opened the main video in YouTube’s Video Editor.
  2. Added all the video clips of testimonials from attendees and trimmed them in YouTube’s Video Editor to capture only a few seconds.
  3. Added a slide transition between each clip.
  4. Saved all this as a new project in YouTube, added the title, description, and keywords.
  5. Added annotations to the video: one with the URL to my Website and another with a live link to my YouTube channel’s homepage.
  6. Published the finished video.

Note: If this had been a video I’d use multiple places and various ways, I’d have done Steps 2 and 3 inside Camtasia.

And here it is!

Clips from Seminar: Get Organized So You Can Think with Peggy Duncan

Room for Improvement

I’ve made this list of what we can do the next time to shorten this process.

  • Get a camcorder that records in a Windows format. If I have anything that will need editing on my laptop software, I won’t have to convert first.
  • Record 7-10 second video clips of the speaker in action. This would eliminate the need to edit later.
  • Take tighter photos to eliminate the need to crop.
  • Take horizontal and vertical photos, mostly horizontal. This will add more variety to the video. All or most videos will be horizontal.
  • Walk into the audience and take photos instead of from the same angles. This way, different people will appear in the shots.
  • Capture the diversity of the audience. It was great and we need to showcase this. I’m going to set up my Flip video camcorder on another tripod and record the audience.
  • Pay more attention to the venue lighting.

If all this sounds like a lot of work, it’s not when you know what you’re doing. And it beats watching junk on TV any day!

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