Three Resources for Creating Marketing Videos for Your Website

Posted on March 12th, 2010 by Peggy Duncan

Digital Breakthroughs TVI made a business commitment to add more videos to my Websites and also to create more marketing videos this year. For non-marketing videos, I’ll use my Flip MinoHD camcorder (or the Webcam built into my laptop). I’ll use Camtasia to edit them, add music, slides, etc. For a slick marketing piece, I’ll need to get more creative (and spend some money). I’ve explored various options and thought you might find this helpful.

animoto.com (free version). Animoto automatically produces TV quality video pieces using your photos, video clips, and music. You submit everything online, click a view buttons, and taa daa!, you have your video. If you use their free version, your video will include their logo and URL. They also have a 3-month trial for $99.00 or an annual license for $249.00 for unlimited, full-length videos with no branding.

Here is a sample video I created in minutes, just using photos (photos by Phil at mccphoto.com). All the animation was created on their end. I could have added video clips too. The music is my company’s official theme song.

Pixability.com ($595.00). They’ll loan you a Flip camcorder (I just bought the Flip MinoHD Camcorder so I’d just upload my footage). You’ll shoot your own video such as customer testimonials while they’re in the store, an employee interview, product demos, etc. Once you’re done, send the camera back in their pre-addressed envelope, and they’ll create your video with music, transitions, titles, your logo, etc.

Note: Their Website has a great article with tips for creating better videos.

Turnhere.com (free for first three months). Turnhere sends a video crew from your area to your business. A filmmaker will assemble the footage and add music, etc. You’ll be able to view the video online and make up to three edits. After approval, they’ll email you the code so you can post the video online. You can post the video online for free for three months. After that, you’ll have to pay a year’s subscription for $199.00 or you can buy the Web-quality video for $599.00. Visit Turnhere’s Website for more details.

If you’ve heard of or used something different, please leave a comment and let us know.

PEACE.

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  • jaistone
    After reading this article, I was prompted to movie forward with posting a video library on our site. I had great success with my first attempt and I had to share it. http://thebrandcoach.com/ (the video is posted on the side bar of the home page.

    I used the Logitech Webcam Pro 9000 and Windows Movie Maker to shoot and edit the video. We created our own graphics and the music is our official theme music.
  • peggyduncan
    Jai, Congrats on moving forward with this. Glad I could help.
  • carolecopelandthomas
    Another very valuable and resourceful blog entry, Peggy. Thanks to your research, I plan on contacting Pixibility.com later next week. And they are located right in my backyard, too.

    Thank You!
    -Carole Copeland Thomas
  • peggyduncan
    Thanks Carole, glad to help. Let me know how it turns out. Send a link.
  • jaistone
    This is awesome Peggy. I have been shopping for the best solution to do this. An extremely timely article that keeps me from having my own trial and error fiasco. Thanks for much for sharing.
  • peggyduncan
    Hi Jai, thanks for the comment. I'd love to see whatever you come up with for your business or a client. Just another way to brand.
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