Tag Archives: video marketing

Capture Video Testimonials Live and Use Them to Promote Your Business (includes video sample)

This is a video I just edited. I recorded some video testimonials from attendees at a recent speaking engagement. I’ll send a link to this video to potential clients. So much you can do with video, and I hope it’s in your plan to use it to promote your business or cause.

I used my iPhone and iRig mic to record the video. Recordings were made on the expo floor, but the mic blocked the noise. The intro and closing slides were created in PowerPoint and saved as high resolution pngs using the ImageExport software.  The snazzy photo treatment was done using Animoto.com. I edited the video and pulled all the pieces together using Camtasia 8.

I learn something new with every video project. I need to pay more attention to how people hold the mic for better sound. And I need to try different settings on the mic to fit different situations. But, overall, I’m pleased with the final product.

Stay tuned for my bootcamp for people who are as crazy as I am and want to learn how to do all this. Join my private email list and be the first to know when it’s launched.

PEACE.

Create Your Own Video Website for Free with Vidcaster and YouTube. Perfect for Vodcasts.

I’m becoming obsessed with creating how-to videos about productivity and technology tips and gadgets. I’d decided earlier in the year that my project during this holiday season (as business slows down) would be to learn even more video editing software and to get more serious about vodcasting (Internet TV with my own videos). My brain cells are in overdrive, and that keeps me motivated (I’ll talk more about the software and gadgets I’m using in another post).

I have a YouTube channel and have been posting how-to videos for several years, but I also wanted to have a separate Website for my videos and my vodcast, Suite Minute with Peggy Duncan. I didn’t want to host the videos on a site that I’d have to create and then maintain.

Vidcaster.com – Create Your Own Video Website

Vidcaster.com has a lot of features I wanted. However, I’m using the free version and have some limitations such as not being able to add social tools to each video. For this reason, I’ll promote my YouTube channel most of the time.

  • Easy to use. I clicked around the site because I wanted to know everything I’d be able to do. I’ve created new pages, added my own background, chosen a template, etc. Everything was straightforward.
  • Connects with YouTube. This is key because I didn’t want to have to upload all of my videos to the site.
  • Has customizable background. I wanted this site to resemble the design of my YouTube channel. I created a background in PowerPoint, and uploaded it. After tweaking the design, I was able to make everything fit the template I chose on Vidcaster.
  • Offers a free version. I’m going to stick with the free version for now. When I get advertisers interested in my channel, I’ll upgrade to the paid version so I can include commercials in my shows.
  • Can customize the domain name. For $20 a year, I’m using my own domain for more professional branding (I didn’t want .vidcaster in the name). This was tricky because this called for creating an A Record where I registered the domain (I’d never done this before and still don’t know what the heck it is). You’ll see info on this on Vidcaster’s site when you attempt to add the custom domain, but you’ll have to figure out how to create the A Record on your own.

    I found the instructions for doing it on Godaddy.com (that’s where I registered the SuiteMinuteTV.com domain), inserted the IP address I got from Vidcaster, and waited a few hours for all this to propagate throughout the Internet. After that, I clicked to verify it on Vidcaster.com, and it worked! (See below for instructions I used on GoDaddy).

So, here it is. Introducing SuiteMinuteTV.com.

 

How to Create an A Record, GoDaddy.com

Here are the instructions I found for creating an A Record on GoDaddy.com. You’ll have to do a similar search for instructions with your registrar (or call them).

GoDaddy: To Access the Zone File Editor

Log in to your Account Manager.

In the My Products section, click Domain Manager.

Do one of the following:

From the Tools menu, select DNS Manager, and then click Edit Zone for the domain name you want to update.

Click the domain name you want to update, and, in the DNS Manager section, click Launch.

 

GoDaddy: To Add an A Record

Go to the Zone File Editor for the domain name you want to update.

Click Add New Record. The Add DNS Record window displays.

From the Record type list, select A (Host).

Complete the following fields:

Host Name: Enter the host name the A record links to. Type @ to point the record directly to your domain name, including the www.

Points to IP Address: Enter the IP address your domain name uses for this host record (I got this from Vidcaster).

TTL: Select how long the server should cache the information (I changed to a week…don’t ask me why).

Click OK.

Click Save Zone File, and then click OK. The new A record displays in the A (Host) section.


Back on Vidcaster

Go to your Vidcaster page and change the domain to Custom (on the Dashboard, click Site, Domain).

Only thing left to do on the Vidcaster site is to set up analytics…I’ll update the post when I get it done.

Hope this helps. Let me know what you think about all this.

PEACE.

 

 

 

How to Create a YouTube Channel and Take It to the Next Level (a New Booklet and Training)

For the past two or three years, I’ve been creating videos of computer demos and to build excitement about events I’m involved in. When I needed somewhere to put them to gain the most exposure, YouTube was the logical solution. When I found out that YouTube is the number two search engine, I became even more focused on video, and I wanted to take my channel to another level.

UPDATE: YouTube commands change with no warning. I’ve ceased publication of the booklet mentioned below. But you’re in luck because I’ve recorded a lot of how-to videos and put them on my YouTube channel for free. Here is a link to the playlist (bear in mind that YouTube instructions change often. I do check these videos periodically and make changes via the annotations, but they will not be exact).

The Publication
I started digging around YouTube and soon realized there’s a lot more to its capabilities than you see on the surface. I wanted to learn more and looked for a book. The only one I found was over 300 pages and had way more information in it than I needed. I ended up taking all my notes and tips and published How to Create, Build, and Manage a YouTube Channel Made Easy (no longer available). See the update above for another learning opportunity.

Click the image below to visit my channel, DigitalBreakthroughs, and learn from some of my videos. They’re separated into playlists to make it easier to go to what interests you. Let me know what you think by leaving a comment on YouTube.PEACE.

 

Three Resources for Creating Marketing Videos for Your Website

I made a business commitment to add more videos to my Websites and also to create more marketing videos this year. For non-marketing videos, I’ll use my Flip MinoHD camcorder (or the Webcam built into my laptop). I’ll use Camtasia to edit them, add music, slides, etc. For a slick marketing piece, I’ll need to get more creative (and spend some money). I’ve explored various options and thought you might find this helpful.

Update: Cisco has ended the Flip portable camcorder business. My next purchase will be the Kodak PlayTouch. It includes a mic jack so the sound will be so much better.

animoto.com (free version). Animoto automatically produces TV quality video pieces using your photos, video clips, and music. You submit everything online, click a view buttons, and taa daa!, you have your video. If you use their free version, your video will include their logo and URL. They also have a limited annual plan ($30/year) where you have to pay a small fee to add video within the finished product. The other annual license that’s $249.00 comes with unlimited, full-length videos with no branding.

Here is a sample video I created in minutes, just using photos (photos by Phil at mccphoto.com). All the animation was created on their end. I could have added video clips too. The music is my company’s official theme song.

Pixability.com ($595.00). They’ll loan you a portable camcorder if you don’t have one. You’ll shoot your own video such as customer testimonials while they’re in the store, an employee interview, product demos, etc. Once you’re done, send the camera back in their pre-addressed envelope, and they’ll create your video with music, transitions, titles, your logo, etc.

Note: Their Website has a great article with tips for creating better videos.

Turnhere.com (free for first three months). Turnhere sends a video crew from your area to your business. A filmmaker will assemble the footage and add music, etc. You’ll be able to view the video online and make up to three edits. After approval, they’ll email you the code so you can post the video online. You can post the video online for free for three months. After that, you’ll have to pay a year’s subscription for $199.00 or you can buy the Web-quality video for $599.00. Visit Turnhere’s Website for more details.

If you’ve heard of or used something different, please leave a comment and let us know.

PEACE.

Update: What will you do with all the great videos you create? Why not showcase them on your own TV channel and at the same time boost your organic search engine rankings? I’ve published a new booklet titled, A Complete Guide: Create, Build, and Manage a YouTube Channel. It’s a 24-page, step-by-step guide that’s written with a logical workflow in mind. I’ll guide you through features I wish I’d known about in the beginning.

Already have a channel? How about taking it to another level? Click the YouTube logo above to visit my channel. I created the customized skin using PowerPoint. Here’s a video series I recorded that’ll teach you how to do that.

You can purchase the booklet on my Website and create a first-class YouTube channel. And also check out my booklet, Shameless Self-Promotion: DIY SEO for more help getting found online.