I’ve finally carved out some time to spend with Google+, and I’m digging it. I’m using it for business only. I’m very meticulous about creating my Circles and putting people in the right place based on my relationship with them and the types of posts they’re adding. I’m determined not to fall into the Facebook, Twitter, and LinkedIn trap of managing too much noise!
(I don’t Circle everyone who Circles me. I look at their posts, and if they’re not business-related and add value, I’m not really interested. I don’t want my Google+ stream to end up looking like Facebook.)
Here are some things I did right away to beef up my profile (in addition to adding photos and videos).
Improved the byline (mini bio). When a viewer hovers their mouse over your name in an update or anywhere else on Google+, what do they see? I added some juice here and included a call to action.
Added hyperlinks on the About page. There is a Link button right there, and I’m surprised that most of the About pages I visit don’t include hyperlinks.
Added the Option to Receive Email. I want people to have an easy way to connect with me when they visit my page. I added the email option.
Added Custom Profile Links. I’ve added links to my YouTube channel, Twitter account, and more. These are all live links that will draw people to where you want them to go.
If you’re about business, I hope you’ll connect with me today using the widget below. If you’ve discovered some great tips, feel free to leave a comment below or over on YouTube.
Slideshare.net is an integral part of my SEO (search engine optimization) arsenal. My PowerPoint slides that I upload to this site are indexed extremely well by the major search engines. I’ve known for awhile that I could insert videos into my Slideshare presentations, but I hadn’t tried it. I’ve recorded this video that shows you how.
And, by the way, an account at Slideshare.net is free.
You’ll see where I had a time trying to figure out the URL I’d need from YouTube for the video I wanted to embed. The Share link didn’t work. To get the correct URL, right-click anywhere on the video in YouTube.com, and click Copy video URL. It’ll look like this when you paste it:
Let me know what you think by leaving a comment.
Update: Lavada Thompson of Gems-Shine Consulting suggested I add a border around this video. Not only did she make the suggestion, she sent me the corrected code. Thanks, Lavada!
Do you have content on your computer that’s rich with your expertise? If yes, feed it to Google. Get this information indexed by the search engines and boost your search engine rankings. With 80 percent of people finding what they need or want online, you must get found based on what you sell or what you do.
Watch my interview with John Jantsch, Duct Tape Marketing, on why blogs are so important.
When you’re ready, you can learn WordPress by watching free YouTube videos and spend weeks learning a little bit here and there, or you can sign up for a one-day workshop at The Digital Breakthroughs Institute (my company in Atlanta).
Apparently, someone has uploaded an older edition of my Shameless Self-Promotion ebook to the Internet. I sell the book on my Website, so I am quite ticked that someone has decided to give it away. Most people who purchase ebooks, I believe, abide by the copyright and keep the documentation for their use only.
But then, there are others.
I’ll get this straight with the site owner where the ebook is illegally posted, but in the meantime, I wanted to share with you three ways you can find out when someone’s talking about you, your products, etc., online. I’m using all of these, and an email from TweetBeep is how I found out.
Google News Alerts
You can receive alerts when terms you designate show up on the Web. It’s free to sign up at www.Google.com/alerts. When a Website with my name on it gets indexed, I receive an alert. I also added alerts for my book titles and expertise.
To streamline the responses you receive, enclose phrases in quotation marks (e.g., “Peggy Duncan” or “The Time Management Memory Jogger” or “email overload”).
TweetBeep is like Google Alerts but for Twitter. From their Website, “You can keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who’s tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).”
SocialOomph (formerly TweetLater)
SocialOomph “will monitor the twitter tweet stream and will periodically email you a digest of tweets that contain your designated keywords.” It can be used for online reputation management, catching all your @replies and @mentions, finding job/networking opportunities, tracking your competitors, and more! SocialOomph also includes options such as scheduling tweets to send later, as well as several features I don’t like such as automatically following someone who follows me.
If you’re using something different, please leave a comment and let us know, especially if it’s free.
UPDATE: I’m also using Postling.com for notifications from Twitter, Linkedin, Facebook, and more in one email report.
When it comes to training, I like to stay in my lane and stick to teaching what I know and love. For me, that’s personal productivity and teaching people how to work smarter: get organized, streamline processes, and use technology the right way.
But then something kept happening.
People started to ask me how I was getting so much national, major publicity. They wanted to know who my publicist was. I’d say “Google.” Huh? Yep, Google. I don’t have to pitch stories because journalists find me on the first page of organic searches when they’re looking for someone with my expertise. Prospective clients do too. Lucky for me, although I didn’t know what search engine optimization (SEO) was back then, everything I was doing was it.
I started sharing the tactics I’d used, then I gave a few seminars about it, then I wrote an ebook.
At a recent American Express event, getting found online was the number one thing business owners wanted to talk about. So I’m going with the flow, veering a little out of my lane, and giving people what they want.
So what do I mean by shameless self-promotion? It’s not going around patting yourself on the back telling everyone who will listen how wonderful you are. My definition is that you use every opportunity you have and every marketing tool you have access to to promote what you know. Help people. Deliver value. As you promote what you know online (blog posts, how-to videos, press releases, social media, etc), the search engines will eat it up.
I was recently interviewed by Geetesh Bajaj, a Microsoft PowerPoint MVP and administrator of the popular Website, Indezine. We reconnected at a recent PowerPoint conference and he was there during my keynote, Shameless Self Promotion. This interview is a result of that and I thought you might enjoy it.
In this discussion, Peggy discusses her Shameless Self Promotion concept, and how it has a PowerPoint angle.
Geetesh: Tell us more about what you mean by Shameless Self Promotion, and how it helps?
Peggy: At first glance, you might think I mean boasting to everyone who will listen about how wonderful you think you are. But I’m referring to promoting what you know, and doing it online, to boost your search engine rankings.
With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.
Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.
Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.
Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.
Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.
“But I’ve heard blogs are free and
easy to set up. Why do I need training?”
Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.
With a self-hosted blog, you will:
Have complete control over design, functionality, and virability.
Be able to add any number of the thousands of free plugins that make your blog easy to share and promote, thus boosting your search engine rankings.
Host your own content and easily move it from one host to another if you ever need to.
Easily create full backups of all files.
Be able to monetize it by selling your own products.
Upload as much content as your hosting package will allow.
“I have a newsletter that I email regularly.
Why do I need a blog?”
It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.
Google will be the first to tell you that you don’t have to pay them to get found online. In the Blogging Bootcamp, we’re going to walk you through what they suggest you do, plus some more of what we’ve learned along the way.
In my seminar and ebook on shameless self-promotion, I share how I’ve received international media coverage by doing my own public relations. One of my suggestions is to send weekly online press releases because they will boost your search engine rankings and attract reporters and clients. (I am on the first page of Google for my expertise and this is just one of the things I’ve done to make this happen…without using Pay-Per-Click.)
Several fee-based services are available for distribution of your media releases, including: BusinessWire.com, PRWeb.com, PRNewswire.com, BlackPR.com, USAsianWire.com, and HispanicPRWire.com.
In addition to improving your search engine rankings, online press releases could get picked up by Google News and Yahoo News. This is important because 64% of journalists use these two sources for story ideas, 79 percent of journalists find story ideas from newswires in general, and 74 percent from Websites [Arketi 2008]. I started digging more into Google News and Yahoo News and what effect sending an online press release has on it, and which services produced the best results (showing up on the news sites).
In checking the Google News and Yahoo News archives, I discovered that some free press release technologies such as PRLog.com don’t even show up. I also found that although the fee-based service, PRWeb.com, costs less to use than PRNewswire.com per release, it shows up WAY more: 45,200 compared to 14,400. And BusinessWire.com leaves them all in the dust with 161,000 results.
I’m going to have to dig a little deeper to find out what makes one service get so many more results over another. I’m sure it has something to do with the popularity of the sites and how many links there are to the site, but I want to discover other related factors. I’ll update this post when I do.
The service that I use, FastPitchNetworking.com, doesn’t show up either, but it’s terrific for keeping me high in the regular Google search. And I can send as many releases as I want to for one very low monthly fee. I used PRLog.com for the first time last week and am waiting to see how my press release (Email Etiquette in the Workplace Can Reduce the Stress of Email Overload) will place in a standard Google search (that is, not in Google News). This is important because journalists also do regular searches, not just on the news sites.
The bottom line is that before you pay for a wire service, check before you buy. Here’s how.
Go to http://news.google.com/archivesearch and search for all news releases from the service you’re considering.
Type the following and replace prweb.com with whatever service you’re considering (see site:prweb.com in the search box. Google will return the press releases on this site only.)
In the two weeks that it took me to write this ebook, I received calls from Fitness, Essence, Success, Black Enterprise, and Madison (Australia) magazines. They all wanted me to contribute my expertise in personal productivity to upcoming stories. I did not call, write, fax, or email any of these publications. Nor am I paying a $5,000.00 a month public relations agency (that can’t make guarantees), to pitch me to the media.
The journalists found me in Internet searches when looking for my expertise (time management expert, personal productivity expert, email expert).
Buy this book today and download it immediately! It includes online access to my national media database (television producers for Oprah, The View, and more).
Your purchase includes:
FREE updates emailed directly to you.
24/7/365 online access to my national media database (television producers for Oprah, The View, and more).