Get Media Interviews by Showing Up in Google–DIY SEO

Shameless Self-Promotion: DIY SEO by Peggy DuncanA reporter from Pilates Style magazine is interviewing me tonight about managing email. When she typed “email overload expert” in Google, I’m on the first page. That’s how I get all my interviews. I’d never heard of this popular magazine, and I certainly would not have thought to pitch them a story about email.

On another note, this month, I’m quoted in three different articles in SUCCESS magazine. Didn’t have to do a thing but be available for questions.

http://www.success.com/article/our-10-favorite-productivity-apps

http://www.success.com/article/1-on-1-stay-focused

http://www.success.com/article/the-productivity-dilemma-to-do-or-not-to-do

It’s so much easier to let them find you when they need your expertise than it is to figure out who, when, and what to pitch. Order my ebook, Shameless Self-Promotion: DIY SEO, and find out how to get your business found online based on what you do or sell.

PEACE.

Peggy Duncan Selected as Finalist for Atlanta Business League's 25th Anniversary Super Tuesday Conference

I am excited to announce that I’ve been selected as a finalist for the 2009 Super Tuesday Awards scheduled for Tuesday, October 6, from 8:00AM – 4:00 PM at the Atlanta Marriott Marquis, 265 Peachtree Center Avenue. My category is Creative Style which recognizes the female entrepreneur who has used the most creative techniques in sales, marketing, or advertising as a method to business growth.

The Atlanta Business League Super Tuesday Conference is a program designed to host business owners and professionals, especially women, from throughout the metro Atlanta community. The conference provides workshops and training for participants and recognizes African-American female business owners and professionals from all walks of life during an awards luncheon.

I’ll also share a few of my secrets in a condensed version of my Shameless Self-Promotion seminar at the event. This is an incredible opportunity to showcase my brand new training facility, The Digital Breakthroughs Institute (DBI). It’s the perfect audience that needs to find out about my productivity and computer training for small business owners and professionals.

The Atlanta Business League was established in 1933 as an affiliate of the National Business League which was founded by Dr. Booker T. Washington. Their mission is to provide economic empowerment and business development opportunities for minorities throughout the metropolitan Atlanta area with specific emphasis on the development of African-American businesses. More information is at www.AtlantaBusinessLeague.org.

Wish me luck!

PEACE.

Why I Create Time to Blog and Why You Should Too

Boost your search engine
rankings with a blog.

With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.

Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.

Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.

Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.

Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.

If you need more convincing why blogging is so important, you have got to read this article from Anita Campbell’s Small Business Trends blog, “42 Million U.S. Women Use Social Media: Blogs Most Influential.”

“But I’ve heard blogs are free and
easy to set up. Why do I need training?”

Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.

With a self-hosted blog, you will:

  • Have complete control over design, functionality, and virability.
  • Be able to add any number of the thousands of free plugins that make your blog easy to share and promote, thus boosting your search engine rankings.
  • Host your own content and easily move it from one host to another if you ever need to.
  • Easily create full backups of all files.
  • Be able to monetize it by selling your own products.
  • Upload as much content as your hosting package will allow.

Attract new business and the media
like a magnet!

Here is a previous post I wrote that will convince you to start with a professional, self-hosted WordPress blog so you won’t have to backtrack later and change it. A few months later, my blog won Top Business Blog from FastPitchNetworking.com.

“I have a newsletter that I email regularly.
Why do I need a blog?”

It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.

Google will be the first to tell you that you don’t have to pay them to get found online.  In the Blogging Bootcamp, we’re going to walk you through what they suggest you do, plus some more of what we’ve learned along the way.

PEACE.

BLOGGING BOOTCAMP: WordPress Training with DIY SEO and PR

Create a self-hosted WordPress blog, implement search engine optimization techniques, and start getting free publicity that attracts the media and new business to you like a magnet!

Description
This is a full-day workshop that’s hands-on with your laptop. Learn from experts how to build a professionally-designed, self-hosted WordPress blog from scratch and optimize it (and your Web site) for search engines. You’ll also learn how to use other no- to low-cost tips and strategies for getting found online, including social media.

Dates & Time

See Website for details.

Prerequisites
Easy pre-work (e.g., register a domain) is required for this training and full details are on the official Website, www.DigitalBreakThroughs.com.

Who Should Attend?
The workshop is designed for small business owners, non-profits, virtual assistants, and anyone else who needs to build an online presence and get found. You must be computer savvy.

Your Trainers
Part I. Peggy Duncan will teach you how she started her blog from scratch, maintains it with fresh content, and what she does to keep her top position in Google’s organic search results. She is a personal productivity expert and author of six books on organization, time management, and technology tips, tricks, and strategies. Peggy travels internationally helping busy people spend less time working but get more done. She is an award-winning blogger, and her technology blog was recently selected the Top Business Blog by Fast Pitch! Visit Peggy online at www.PeggyDuncan.com and also enjoy tips in her award-winning technology blog, www.SuiteMinute.com.

Part II. JB Brathwaite will teach you how to build a professional WordPress blog from scratch and enhance it with some of the most popular plug-ins that will increase its functionality. He is an Internet strategist, WordPress blogging expert, and Peggy’s teacher. He’ll work with you to build your self-hosted blog from scratch or will take what you already have to another level with more functionality. Visit JB online at www.DentistSOS.com and www.2TheNextLevel.com.

Get Details and Register Here TODAY!
www.DigitalBreakThroughs.com
Space is Limited to 10 Participants

SPONSORED BY


Small Business Owners Want to Know How to Get Found Online on a Budget

I presented my shameless self-promotion seminar for SCORE Chicago recently. The standing-room-only crowd of small business owners was totally into it. Lots of great questions and comments. Jo Anne Cano, Vice President of A.J. Smith Federal Savings Bank, said: “Thank you so much. Your presentation on Tuesday at SCORE was awesome. It gave me lots of great tips and I hope to put them to good use.”

My secrets to getting boatloads of publicity are detailed in my booklet, Shameless Self-Promotion: DIY SEO. And I’d love to travel to your next event to speak live, or we can meet on the Web. If you’re interested, contact me directly.

This seminar and ebook outline is as follows:

  • Get Your Website Ready.
  • Promote What You Know.
  • Find Out What the Media Wants.
  • Find Time to Do All This.

I put all this together because people kept asking me how I get so much major publicity without a public relations agency. This is beginning to be one of my favorite things to teach.

Here are a few of my tips in this
FREE slideshow titled Blogging Your Way Up the Google Ladder.

PEACE.

When You Send Press Releases Does Google or Yahoo Know?

In my seminar and ebook on shameless self-promotion, I share how I’ve received international media coverage by doing my own public relations. One of my suggestions is to send weekly online press releases because they will boost your search engine rankings and attract reporters and clients. (I am on the first page of Google for my expertise and this is just one of the things I’ve done to make this happen…without using Pay-Per-Click.)

Several fee-based services are available for distribution of your media releases, including: BusinessWire.com, PRWeb.com, PRNewswire.com, BlackPR.com, USAsianWire.com, and HispanicPRWire.com. 

In addition to improving your search engine rankings, online press releases could get picked up by Google News and Yahoo News. This is important because 64% of journalists use these two sources for story ideas, 79 percent of journalists find story ideas from newswires in general, and 74 percent from Websites [Arketi 2008]. I started digging more into Google News and Yahoo News and what effect sending an online press release has on it, and which services produced the best results (showing up on the news sites).

In checking the Google News and Yahoo News archives, I discovered that some free press release technologies such as PRLog.com don’t even show up. I also found that although the fee-based service, PRWeb.com, costs less to use than PRNewswire.com per release, it shows up WAY more: 45,200 compared to 14,400. And BusinessWire.com leaves them all in the dust with 161,000 results.

I’m going to have to dig a little deeper to find out what makes one service get so many more results over another. I’m sure it has something to do with the popularity of the sites and how many links there are to the site, but I want to discover other related factors. I’ll update this post when I do.

The service that I use, FastPitchNetworking.com, doesn’t show up either, but it’s terrific for keeping me high in the regular Google search. And I can send as many releases as I want to for one very low monthly fee. I used PRLog.com for the first time last week and am waiting to see how my press release (Email Etiquette in the Workplace Can Reduce the Stress of Email Overload) will place in a standard Google search (that is, not in Google News). This is important because journalists also do regular searches, not just on the news sites.

The bottom line is that before you pay for a wire service, check before you buy. Here’s how.
  1. Go to http://news.google.com/archivesearch and search for all news releases from the service you’re considering.
  2. Type the following and replace prweb.com with whatever service you’re considering (see site:prweb.com in the search box. Google will return the press releases on this site only.)
  3. Then check the total of results.
PEACE.
Related Posts

How to Promote Your Events Using the Internet

I’m helping a client develop ways he can market an upcoming conference using the Web. Here are some ideas I’ve come up with so far.

Website/Blog
Create a detailed Website with seminar descriptions, speaker photos, bios. Give visitors and people who want to help you promote your event something to link to. Consider creating a separate Website for the event.

Create a group blog and get all speakers to contribute articles to it. Also create an RSS feed using a site such as FeedBlitz.com.

Create banner buttons (called blog bling) in different sizes that every registrant, exhibitor, speaker, and volunteer can post on their Website or blog. If you create an affiliate program where members will get paid when people click their link, that’s even better.

Event TV
Create a TV channel on YouTube.com and have speakers contribute any appropriate videos. Also add video from previous events. In addition to having a TV channel on YouTube, my blog has one that I created at Viddler.com (see the SUITE TV tab above).

Press Releases
Create an online press release to announce the event. Also create separate releases to announce each speaker and sponsor. I pay a flat monthly fee ($14.00) and use FastPitchNetworking.com to create multiple releases that include videos. A free service is PRlog.com. Every time something new happens, send a release.

Also write a press release template so all speakers, exhibitors, and sponsors can send out on their own.

Webinars
Conduct seminars via the Web with some of your speakers to give just a taste of what attendees can expert. Record everything and publish that too.

Teleseminars
Set up a free call on demand for up to 150 people and three hours at www.freeconference.com/reservationless.aspx

Podcasts
Create a radio show for free but please use a professional radio interviewer (free service is www.talkshoe.com or www.blogtalkradio.com).

Social Media

Twitter. Create a conference Twitter account to keep everyone updated.

Also for Twitter, create a hashtag and encourage everyone to always add it to any tweets when they mention the event. For more information on hashtags, visit http://twitter.pbwiki.com/Hashtags.

To find the tweets that mention your hashtag, go to search.twitter.com and type your tag in the search box. Put the resulting URL on your Website and blog. Also create an RSS feed using a site such as FeedBlitz.com.

Be sure to explain hashtags on your site and at the event. Encourage people to tweet before, during, and after the event.

CommunitiesExisting. Post your events, start discussions, and relay news on LinkedIn.

Communities-Create. Use various free services to create communities so attendees, speakers, exhibitors, and sponsors can create profiles, post articles/blog posts, and interact with each other (e.g., www.crowdvine.com, Facebook profile group (up to 5,000 people can join), Facebook page, Collectivex). You can also create your own group on LinkedIn.

Other

Advertising – Comcast Cable. Create Comcast cable commercial and air in major markets. (Kim McClure, a former TV producer, can create your commercial if you need one (very economical). Contact her at 770/559- 2361.)

Email Campaign. Create email campaigns with tips from speakers and ads from sponsors. I use iContact for my email campaigns. And I set it up so that every blog post I write can go out via RSS. You can also create autoresponders set up to go out to your subscribers at pre-defined intervals.

I’ll update this list as I develop more ideas. Let me know if you have any other suggestions by leaving a comment below.

P.S. Check out my ebook, Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online. You’ll learn all about how I receive national publicity all the time because I  show up on the first page of Google and other search engines. When journalists and potential clients are searching for my expertise (personal productivity expert, time management expert, email expert), I’m there on the first page and never paid one red cent with pay per click.

I also have a seminar based on this topic, and I travel internationally.

The 35-page ebook is available for immediate download on my Website for only $77.00 (http://www.PeggyDuncan.com/learnmore.htm). You’ll also have access to my national TV producer list.

Your purchase includes:

  • FREE updates emailed directly to you.
  • 24/7/365 online access to my national media database (television producers for Oprah, The View, and more).
  • Teleseminars (I had a teleseminar for purchasers of my ebook that went over so well I’m creating a podcast titled SuiteTalk. Stay tuned.)

PEACE.

Related Posts

When You Send Press Releases Does Google or Yahoo Know?

Make Your Blog More Popular with These Tips and Free Tools

Promote Your Own Stuff on Your Blog

My New eBook – Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online

Do It Yourself Search Engine Optimization – SEO
I’m excited to announce my new ebook, Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online. Details are on my Website, including a partial table of contents and a sample chapter.

In the two weeks that it took me to write this ebook, I received calls from Fitness, Essence, Success, Black Enterprise, and Madison (Australia) magazines. They all wanted me to contribute my expertise in personal productivity to upcoming stories. I did not call, write, fax, or email any of these publications. Nor am I paying a $5,000.00 a month public relations agency (that can’t make guarantees), to pitch me to the media.

The journalists found me in Internet searches when looking for my expertise (time management expert, personal productivity expert, email expert).

 

Buy this book today and download it immediately! It includes online access to my national media database (television producers for Oprah, The View, and more).

Your purchase includes:

  • FREE updates emailed directly to you.
  • 24/7/365 online access to my national media database (television producers for Oprah, The View, and more).
  • Teleseminars (more to come on this).
Tell some people!

PEACE.
Peggy Duncan, Personal Productivity Expert

Get Quoted in the Media

When you’re quoted in the media, you get instant credibility in the marketplace.

If you want more publicity, you could be going about it the wrong way. I train a lot of journalists, and here are some things I know for sure.

  • Their absolute #1 pet peeve is receiving PR pitches, calls, books, etc., on topics that in no way fit what they do.
  • They delete almost all email messages from PR people without reading them.
  • They trash almost all (I want to say all) faxes without reading them.
  • Spam filters that make them get permission to send you an email message get ignored, deleted. They then move on to the next expert.
  • They’re way too busy to return phone calls (although their voicemail says they will).

So knowing all this, what can you do?

Do the work to make your Web site come up on the first two pages when they Google your expertise (mine does and I never paid one red cent to make it happen). I’ve written an ebook and conduct seminars on how to get found online.

……………………………………
Related Articles
How to create buzz about you and your business

When You Send Press Releases Does Google or Yahoo Know?

How to Promote Your Events Using the Internet

Shameless Self-Promotion: DIY PR. Get Found Online