Tag Archives: PR

Why I Create Time to Blog and Why You Should Too

Boost your search engine
rankings with a blog.

With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.

Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.

Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.

Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.

Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.

If you need more convincing why blogging is so important, you have got to read this article from Anita Campbell’s Small Business Trends blog, “42 Million U.S. Women Use Social Media: Blogs Most Influential.”

“But I’ve heard blogs are free and
easy to set up. Why do I need training?”

Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.

With a self-hosted blog, you will:

  • Have complete control over design, functionality, and virability.
  • Be able to add any number of the thousands of free plugins that make your blog easy to share and promote, thus boosting your search engine rankings.
  • Host your own content and easily move it from one host to another if you ever need to.
  • Easily create full backups of all files.
  • Be able to monetize it by selling your own products.
  • Upload as much content as your hosting package will allow.

Attract new business and the media
like a magnet!

Here is a previous post I wrote that will convince you to start with a professional, self-hosted WordPress blog so you won’t have to backtrack later and change it. A few months later, my blog won Top Business Blog from FastPitchNetworking.com.

“I have a newsletter that I email regularly.
Why do I need a blog?”

It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.

Google will be the first to tell you that you don’t have to pay them to get found online.  In the Blogging Bootcamp, we’re going to walk you through what they suggest you do, plus some more of what we’ve learned along the way.

PEACE.

BLOGGING BOOTCAMP: WordPress Training with DIY SEO and PR

Create a self-hosted WordPress blog, implement search engine optimization techniques, and start getting free publicity that attracts the media and new business to you like a magnet!

Description
This is a full-day workshop that’s hands-on with your laptop. Learn from experts how to build a professionally-designed, self-hosted WordPress blog from scratch and optimize it (and your Web site) for search engines. You’ll also learn how to use other no- to low-cost tips and strategies for getting found online, including social media.

Dates & Time

See Website for details.

Prerequisites
Easy pre-work (e.g., register a domain) is required for this training and full details are on the official Website, www.DigitalBreakThroughs.com.

Who Should Attend?
The workshop is designed for small business owners, non-profits, virtual assistants, and anyone else who needs to build an online presence and get found. You must be computer savvy.

Your Trainers
Part I. Peggy Duncan will teach you how she started her blog from scratch, maintains it with fresh content, and what she does to keep her top position in Google’s organic search results. She is a personal productivity expert and author of six books on organization, time management, and technology tips, tricks, and strategies. Peggy travels internationally helping busy people spend less time working but get more done. She is an award-winning blogger, and her technology blog was recently selected the Top Business Blog by Fast Pitch! Visit Peggy online at www.PeggyDuncan.com and also enjoy tips in her award-winning technology blog, www.SuiteMinute.com.

Part II. JB Brathwaite will teach you how to build a professional WordPress blog from scratch and enhance it with some of the most popular plug-ins that will increase its functionality. He is an Internet strategist, WordPress blogging expert, and Peggy’s teacher. He’ll work with you to build your self-hosted blog from scratch or will take what you already have to another level with more functionality. Visit JB online at www.DentistSOS.com and www.2TheNextLevel.com.

Get Details and Register Here TODAY!
www.DigitalBreakThroughs.com
Space is Limited to 10 Participants

SPONSORED BY


When You Send Press Releases Does Google or Yahoo Know?

In my seminar and ebook on shameless self-promotion, I share how I’ve received international media coverage by doing my own public relations. One of my suggestions is to send weekly online press releases because they will boost your search engine rankings and attract reporters and clients. (I am on the first page of Google for my expertise and this is just one of the things I’ve done to make this happen…without using Pay-Per-Click.)

Several fee-based services are available for distribution of your media releases, including: BusinessWire.com, PRWeb.com, PRNewswire.com, BlackPR.com, USAsianWire.com, and HispanicPRWire.com. 

In addition to improving your search engine rankings, online press releases could get picked up by Google News and Yahoo News. This is important because 64% of journalists use these two sources for story ideas, 79 percent of journalists find story ideas from newswires in general, and 74 percent from Websites [Arketi 2008]. I started digging more into Google News and Yahoo News and what effect sending an online press release has on it, and which services produced the best results (showing up on the news sites).

In checking the Google News and Yahoo News archives, I discovered that some free press release technologies such as PRLog.com don’t even show up. I also found that although the fee-based service, PRWeb.com, costs less to use than PRNewswire.com per release, it shows up WAY more: 45,200 compared to 14,400. And BusinessWire.com leaves them all in the dust with 161,000 results.

I’m going to have to dig a little deeper to find out what makes one service get so many more results over another. I’m sure it has something to do with the popularity of the sites and how many links there are to the site, but I want to discover other related factors. I’ll update this post when I do.

The service that I use, FastPitchNetworking.com, doesn’t show up either, but it’s terrific for keeping me high in the regular Google search. And I can send as many releases as I want to for one very low monthly fee. I used PRLog.com for the first time last week and am waiting to see how my press release (Email Etiquette in the Workplace Can Reduce the Stress of Email Overload) will place in a standard Google search (that is, not in Google News). This is important because journalists also do regular searches, not just on the news sites.

The bottom line is that before you pay for a wire service, check before you buy. Here’s how.
  1. Go to http://news.google.com/archivesearch and search for all news releases from the service you’re considering.
  2. Type the following and replace prweb.com with whatever service you’re considering (see site:prweb.com in the search box. Google will return the press releases on this site only.)
  3. Then check the total of results.
PEACE.
Related Posts

My New eBook – Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online

Do It Yourself Search Engine Optimization – SEO
I’m excited to announce my new ebook, Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online. Details are on my Website, including a partial table of contents and a sample chapter.

In the two weeks that it took me to write this ebook, I received calls from Fitness, Essence, Success, Black Enterprise, and Madison (Australia) magazines. They all wanted me to contribute my expertise in personal productivity to upcoming stories. I did not call, write, fax, or email any of these publications. Nor am I paying a $5,000.00 a month public relations agency (that can’t make guarantees), to pitch me to the media.

The journalists found me in Internet searches when looking for my expertise (time management expert, personal productivity expert, email expert).

 

Buy this book today and download it immediately! It includes online access to my national media database (television producers for Oprah, The View, and more).

Your purchase includes:

  • FREE updates emailed directly to you.
  • 24/7/365 online access to my national media database (television producers for Oprah, The View, and more).
  • Teleseminars (more to come on this).
Tell some people!

PEACE.
Peggy Duncan, Personal Productivity Expert