I made a business commitment to add more videos to my Websites and also to create more marketing videos this year. For non-marketing videos, I’ll use my Flip MinoHD camcorder (or the Webcam built into my laptop). I’ll use Camtasia to edit them, add music, slides, etc. For a slick marketing piece, I’ll need to get more creative (and spend some money). I’ve explored various options and thought you might find this helpful.
Update: Cisco has ended the Flip portable camcorder business. My next purchase will be the Kodak PlayTouch. It includes a mic jack so the sound will be so much better.
animoto.com (free version). Animoto automatically produces TV quality video pieces using your photos, video clips, and music. You submit everything online, click a view buttons, and taa daa!, you have your video. If you use their free version, your video will include their logo and URL. They also have a limited annual plan ($30/year) where you have to pay a small fee to add video within the finished product. The other annual license that’s $249.00 comes with unlimited, full-length videos with no branding.
Here is a sample video I created in minutes, just using photos (photos by Phil at mccphoto.com). All the animation was created on their end. I could have added video clips too. The music is my company’s official theme song.
Pixability.com ($595.00). They’ll loan you a portable camcorder if you don’t have one. You’ll shoot your own video such as customer testimonials while they’re in the store, an employee interview, product demos, etc. Once you’re done, send the camera back in their pre-addressed envelope, and they’ll create your video with music, transitions, titles, your logo, etc.
Note: Their Website has a great article with tips for creating better videos.
Turnhere.com (free for first three months). Turnhere sends a video crew from your area to your business. A filmmaker will assemble the footage and add music, etc. You’ll be able to view the video online and make up to three edits. After approval, they’ll email you the code so you can post the video online. You can post the video online for free for three months. After that, you’ll have to pay a year’s subscription for $199.00 or you can buy the Web-quality video for $599.00. Visit Turnhere’s Website for more details.
If you’ve heard of or used something different, please leave a comment and let us know.
Update: What will you do with all the great videos you create? Why not showcase them on your own TV channel and at the same time boost your organic search engine rankings? I’ve published a new booklet titled, A Complete Guide: Create, Build, and Manage a YouTube Channel. It’s a 24-page, step-by-step guide that’s written with a logical workflow in mind. I’ll guide you through features I wish I’d known about in the beginning.
Already have a channel? How about taking it to another level? Click the YouTube logo above to visit my channel. I created the customized skin using PowerPoint. Here’s a video series I recorded that’ll teach you how to do that.
You can purchase the booklet on my Website and create a first-class YouTube channel. And also check out my booklet, Shameless Self-Promotion: DIY SEO for more help getting found online.