I hope you’ve included email marketing as part of your plan to promote your business (a previous post lists resources). One of the decisions you’ll have to make is how often you should publish. Carrie Drybrough of VicadeaConcepts.com says, “You’ll have to consider your own time constraints and your audience’s tolerance for regular communication.” She suggests the following when trying to decide on a publishing schedule that works for you. We are definitely on the same page.
Daily: Too much work. Your publications will becoming annoying to your subscribers and will overload already bulging InBoxes.
Weekly: Incredibly time-consuming. Entering your subscribers’ mailbox four times a month is cause for overload.
Bi-weekly: The right mix for many. Keeps you fresh in your subscribers’ minds but less likely to cause them to click “unsubscribe.”
Monthly: May not be often enough. Mailing once a month may cause a subscriber to forget who you are and when and why they signed up. Monthly is often the preferred option for information and educational communications.
Quarterly: Least amount of work but the content needs to be A-One and you’d better be hard to forget. Best for seasonal updates and significant changes.
Remember: Newsletters should be 80% content and 20% promotion. And to boost your search engine rankings, this same information needs to be online (such as in a blog).
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