Is Your eBook or Booklet Ugly?

Take your ebook (or booklet) to another level. I’ve seen so many that are downright tacky. If you’re going to do this, do it right. Make your ebook or booklet easy on the eyes…a pleasure to read.

Here are some ideas (I use Microsoft Word for my publications, but you can use whatever software you choose as long as it’s designed for book formatting):

Before You Create the PDF (Adobe Acrobat full version has the most functionality and is worth every penny).

  1. Use Word’s powerful desktop publishing features to produce a more professional ebook or booklet.
  2. Resize the document to fit the finished size of your publication, adding about 1/8 inch all around for bleeds and your printer’s machinery. For example, the finished size of my book (the size it is when closed) is 5.5 x 8.5, but the Word document size and the final PDF is sized at 5.75 x 8.75.
  3. Create a stylesheet to make it easy to format everything (I use Word’s built-in styles and tweak them to fit my needs).
  4. Consider the font (I like Book Antigua for the body and Century Gothic for the headings); font size (I use 12 or 13, especially when it’s a computer book); paragraph alignment (I justify my books and avoid amateurish gaps in text using this tip).
  5. Include a table of contents with Word keeping up with the page numbers as they change.
  6. Improve the look of headers and footers, changing them for odd and even pages.
  7. Create an index with Word keeping up with the page numbers as they change.
  8. Insert pictures with figure captions with Word keeping up as figure numbers change. Pictures will break up the text and make your publication more pleasing to read.
  9. Insert cross references to other pages with Word keeping up as page numbers change.
  10. Insert your actual signature if you add a welcome letter…never a typed one.
  11. Paste information that is updated often as a link to the original so every time you change the original, the information in the publication changes too (e.g., your bio).
  12. Make all URLs look live (ebooks only, not for booklets). Change text color and underline it. You’ll see why below. (Do not underline any text if it’s not going to become a hyperlink later.
  13. Add the front and back covers in.jpegs or PDF format. Be sure to add a blank page behind the front cover and in front of the back cover.

After You Create the PDF (ebook)

  1. Check the PDF properties to make sure you created and used the right sizing (see item #2 above).
  2. Add attachments to the file (e.g., freebies sent as bonuses).
  3. Create live URLS throughout the document (they’ll also look live if you changed text color and underlined them before you made the PDF).
  4. Create bookmarks to certain pages for easier navigation and display them by default.
  5. Create live hyperlinks from table of contents to pages.
  6. Change the options – how it’s viewed by default.
  7. Set security and protect your document from changes.

After You Create the PDF (booklet)

  1. Add the front and back covers in.jpegs or PDF format. Be sure to add a blank page behind the front cover and in front of the back cover.
  2. Check the PDF properties to make sure you created and used the right sizing (see item #2 above).
  3. Set security and protect your document from changes.

For information on how to self-publish a book or booklet, see this post. For information on selling your ebook, check out this post Sell Digital Products Online While You Sleep.

If you’re going to do this thing, do it right, giving an expert impression with the look and feel of your book. 

PEACE.