A reporter from Pilates Style magazine is interviewing me tonight about managing email. When she typed “email overload expert” in Google, I’m on the first page. That’s how I get all my interviews. I’d never heard of this popular magazine, and I certainly would not have thought to pitch them a story about email.
On another note, this month, I’m quoted in three different articles in SUCCESS magazine. Didn’t have to do a thing but be available for questions.
It’s so much easier to let them find you when they need your expertise than it is to figure out who, when, and what to pitch. Order my ebook, Shameless Self-Promotion: DIY SEO, and find out how to get your business found online based on what you do or sell.
I was recently interviewed by Geetesh Bajaj, a Microsoft PowerPoint MVP and administrator of the popular Website, Indezine. We reconnected at a recent PowerPoint conference and he was there during my keynote, Shameless Self Promotion. This interview is a result of that and I thought you might enjoy it.
In this discussion, Peggy discusses her Shameless Self Promotion concept, and how it has a PowerPoint angle.
Geetesh: Tell us more about what you mean by Shameless Self Promotion, and how it helps?
Peggy: At first glance, you might think I mean boasting to everyone who will listen about how wonderful you think you are. But I’m referring to promoting what you know, and doing it online, to boost your search engine rankings.
You’ve heard all the talk and raves about social media. But you’re not the only one who hasn’t figured out how to make it work in business. This training will help you pull it all together.
The Social Media Bootcamp of Atlanta is a series of four classes you can take at your convenience. Hands-on with your laptop so you’ll leave each class with everything set up.
Blogging Bootcamp. Create a self-hosted WordPress blog and optimize it for search engines.
Social Sessions. Learn how to use Twitter, LinkedIn, and Facebook to grow your fan base and business. If you’re not already using it, we’ll help you set them up and use them in class. If you’re already using it but haven’t done much with it, we’ll show you powerful, hidden features to take advantage of.
Shameless Self-Promotion. Learn how to do your own search engine optimization and public relations by promoting what you know using free Web 2.0 tools.
Create Marketing Collateral with PowerPoint. Build your brand using software you already have and use. Create Twitter and YouTube channel backgrounds and more.
Save $200 off registration by purchasing the SOCIAL MEDIA BOOTCAMP Series that includes four (4), all-day classes. You will have one year to complete the training from the date of purchase. Classes are regularly-scheduled so you can enroll at your convenience.
All classes taught at my training facility in Atlanta, The Digital Breakthroughs Institute, 1691 Phoenix Blvd, Suite 380. Located 5 minutes from Atlanta Hartsfield-Jackson International Airport.
With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.
Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.
Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.
Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.
Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.
“But I’ve heard blogs are free and
easy to set up. Why do I need training?”
Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.
With a self-hosted blog, you will:
Have complete control over design, functionality, and virability.
Be able to add any number of the thousands of free plugins that make your blog easy to share and promote, thus boosting your search engine rankings.
Host your own content and easily move it from one host to another if you ever need to.
Easily create full backups of all files.
Be able to monetize it by selling your own products.
Upload as much content as your hosting package will allow.
“I have a newsletter that I email regularly.
Why do I need a blog?”
It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.
Google will be the first to tell you that you don’t have to pay them to get found online. In the Blogging Bootcamp, we’re going to walk you through what they suggest you do, plus some more of what we’ve learned along the way.