I was in a meeting recently with a group of solopreneurs. We pulled up each other’s blog and talked about each one. The most important thing I walked away with was this: since the purpose of my blog is to share helpful information and not about making money from ads, I should create Web banners and promote my own stuff. And stop advertising my competition’s training (from Google ads).
I always had pictures of my books, but I hadn’t considered promoting my training (other than mentioning it in an article).
So I removed the few Google ads from my blog and used PowerPoint to create my Web banners. As you look around this blog, I’m advertising my hands-on workshops, Webinars, and consulting services. The banners link to my Website that has more details.
So if you’re just making pennies from Google Ads, try advertising your own products and/or services and see how it goes. Let me know.
P.S. Check out my PowerPoint class on how to use it to create marketing collateral.
It’s also available as a Webinar. And here is a blog entry “Create interesting art projects with PowerPoint.”
Peggy Duncan, Time Management Expert