Painless blogging! One reason you might put off creating a blog or making updates is the technology behind it. Microsoft’s Windows Live Writer is a free, easy, WYSIWYG desktop application you’ll use to create and publish blog posts and pages whether you use WordPress, Blogger, LiveJournal, and TypePad. It syncs with your sites, and you can create posts and pages online or offline at the park.
I’ve learned the ins and outs of Windows Live Writer and have recorded everything, step by step and in plain English. I’ve uploaded the tutorial on my new membership Website, and hope you’ll check it out.
This training dives deep into this software and its timesaving features for people who would rather do it themselves but don’t know how.
- Manage multiple blog accounts from one place and publish from your desktop.
- Insert pictures or simply copy and paste them onto the page.
- Set default properties once for objects you insert and forget it.
- Insert videos from your computer or YouTube and other services.
- Download its own set of plug-ins that make enhancing your posts easy.
Webmasters – You’ll be able to create your client’s blog or Website, direct them to this training, and move on to your next project.
Site Owners – You won’t have to wait or beg anyone to update your site because you’ll be able to easily do this yourself!
I hope you’ve included email marketing as part of your plan to promote your business (a previous post lists resources). One of the decisions you’ll have to make is how often you should publish. Carrie Drybrough of VicadeaConcepts.com says, “You’ll have to consider your own time constraints and your audience’s tolerance for regular communication.” She suggests the following when trying to decide on a publishing schedule that works for you. We are definitely on the same page.
Daily: Too much work. Your publications will becoming annoying to your subscribers and will overload already bulging InBoxes.
Weekly: Incredibly time-consuming. Entering your subscribers’ mailbox four times a month is cause for overload.
Bi-weekly: The right mix for many. Keeps you fresh in your subscribers’ minds but less likely to cause them to click “unsubscribe.”
Monthly: May not be often enough. Mailing once a month may cause a subscriber to forget who you are and when and why they signed up. Monthly is often the preferred option for information and educational communications.
Quarterly: Least amount of work but the content needs to be A-One and you’d better be hard to forget. Best for seasonal updates and significant changes.
Remember: Newsletters should be 80% content and 20% promotion. And to boost your search engine rankings, this same information needs to be online (such as in a blog).
To subscribe to my bi-weekly enewsletter, click here.
I wrote a recent article for SCORE Association’s blog on the process I went through to convert a free Blogger blog and a free WordPress blog to a self-hosted WordPress blog. And I am so glad I did.
I want my blog to be viral with you linking to it, downloading my blidget (the Widget in the right sidebar that lists recent posts and updates automatically every time I add more), and spreading the word by clicking any of the social icons at the end of each post. And I wanted a more interesting design with better choices.
I can have all these things with a self-hosted WordPress blog. Click here to read the details of what I went through. I hope you’ll pick up a tip or three that will save you some time.
Peggy Duncan, Time Management Expert