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Sell Digital Products Online While You Sleep – eBooks

In addition to my traditional books, I also sell two ebooks on my Website. Digital products are a breeze to sell, especially when you store them on a site like PayLoadz. My customers purchase the book on my Website via PayPal with any major credit card. Before they can blink, an email shows up with a link to download the file. They have immediate access to my pearls of wisdom and I don’t have to lift a finger.

I created my ebooks in Microsoft Word, saved them as PDFs, set the Security so buyers cannot edit, and uploaded them to the PayLoadz servers. The money is deposited into my PayPal account and PayLoadz gets their cut without me doing a thing. And there’s no monthly fee. If I don’t sell anything, I don’t pay anything. How much you pay PayLoadz is determined by which plan you choose…read that part carefully.

Check Payloadz out and start making money while you sleep. And here is a link to my two ebooks: Make Work Easy: Get Organized at Work and Make It Easy and Shameless Self-Promotion: Do-It-Yourself SEO.

PEACE.

How to Promote Your Events Using the Internet

I’m helping a client develop ways he can market an upcoming conference using the Web. Here are some ideas I’ve come up with so far.

Website/Blog
Create a detailed Website with seminar descriptions, speaker photos, bios. Give visitors and people who want to help you promote your event something to link to. Consider creating a separate Website for the event.

Create a group blog and get all speakers to contribute articles to it. Also create an RSS feed using a site such as FeedBlitz.com.

Create banner buttons (called blog bling) in different sizes that every registrant, exhibitor, speaker, and volunteer can post on their Website or blog. If you create an affiliate program where members will get paid when people click their link, that’s even better.

Event TV
Create a TV channel on YouTube.com and have speakers contribute any appropriate videos. Also add video from previous events. In addition to having a TV channel on YouTube, my blog has one that I created at Viddler.com (see the SUITE TV tab above).

Press Releases
Create an online press release to announce the event. Also create separate releases to announce each speaker and sponsor. I pay a flat monthly fee ($14.00) and use FastPitchNetworking.com to create multiple releases that include videos. A free service is PRlog.com. Every time something new happens, send a release.

Also write a press release template so all speakers, exhibitors, and sponsors can send out on their own.

Webinars
Conduct seminars via the Web with some of your speakers to give just a taste of what attendees can expert. Record everything and publish that too.

Teleseminars
Set up a free call on demand for up to 150 people and three hours at www.freeconference.com/reservationless.aspx

Podcasts
Create a radio show for free but please use a professional radio interviewer (free service is www.talkshoe.com or www.blogtalkradio.com).

Social Media

Twitter. Create a conference Twitter account to keep everyone updated.

Also for Twitter, create a hashtag and encourage everyone to always add it to any tweets when they mention the event. For more information on hashtags, visit http://twitter.pbwiki.com/Hashtags.

To find the tweets that mention your hashtag, go to search.twitter.com and type your tag in the search box. Put the resulting URL on your Website and blog. Also create an RSS feed using a site such as FeedBlitz.com.

Be sure to explain hashtags on your site and at the event. Encourage people to tweet before, during, and after the event.

CommunitiesExisting. Post your events, start discussions, and relay news on LinkedIn.

Communities-Create. Use various free services to create communities so attendees, speakers, exhibitors, and sponsors can create profiles, post articles/blog posts, and interact with each other (e.g., www.crowdvine.com, Facebook profile group (up to 5,000 people can join), Facebook page, Collectivex). You can also create your own group on LinkedIn.

Other

Advertising – Comcast Cable. Create Comcast cable commercial and air in major markets. (Kim McClure, a former TV producer, can create your commercial if you need one (very economical). Contact her at 770/559- 2361.)

Email Campaign. Create email campaigns with tips from speakers and ads from sponsors. I use iContact for my email campaigns. And I set it up so that every blog post I write can go out via RSS. You can also create autoresponders set up to go out to your subscribers at pre-defined intervals.

I’ll update this list as I develop more ideas. Let me know if you have any other suggestions by leaving a comment below.

P.S. Check out my ebook, Shameless Self-Promotion: Do-It-Yourself PR. Get Found Online. You’ll learn all about how I receive national publicity all the time because I  show up on the first page of Google and other search engines. When journalists and potential clients are searching for my expertise (personal productivity expert, time management expert, email expert), I’m there on the first page and never paid one red cent with pay per click.

I also have a seminar based on this topic, and I travel internationally.

The 35-page ebook is available for immediate download on my Website for only $77.00 (http://www.PeggyDuncan.com/learnmore.htm). You’ll also have access to my national TV producer list.

Your purchase includes:

  • FREE updates emailed directly to you.
  • 24/7/365 online access to my national media database (television producers for Oprah, The View, and more).
  • Teleseminars (I had a teleseminar for purchasers of my ebook that went over so well I’m creating a podcast titled SuiteTalk. Stay tuned.)

PEACE.

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Six Pages Many Small Business Websites Overlook

As you create or update your Website, make sure you have the right content that makes it easy for visitors to find everything they need. Below are some examples of pages to add that are often overlooked (or properly done).

Media Room
Why it’s important
– 80% of business is marketing and PR is a great way to get free publicity. The media room gives a journalist everything they need including your media history, sample articles, topics, high resolution photos, company news.

Why it’s overlooked – Small businesses often don’t realize the power of PR and how being mentioned in the media gives you credibility. You have a third party citing your expertise and you’re able to reach audiences you never would have otherwise.

How to create – You’d create it as you would any page, putting a link to it somewhere on the homepage, either as a main tab or on a drop-down menu.

News Room
Why it’s important
– The News Room is where companies should post news about the company. You’ll write media releases and post them whether you distribute them or not. Some items are not newsworthy and wouldn’t pique a journalist’s interests, but having the information on the Website will give you an opportunity to use your key words in articles. This will help your site show up in search engines and may give journalists ideas for stories.

Why it’s overlooked and how to create – Same as given for the Media Room.

Contact Us
This page isn’t overlooked, but it’s underutilized. I don’t know where the notion of putting only a contact form on a page came from. It should be easy for a potential customer or client to contact you. A contact form is so impersonal, whereas, a page with your complete address (it’s OK not to put this if you work from home and rarely need people to mail something to you), phone number, email address, hours of operations, etc., is so much more inviting. (The About Us page usually has the same problem. There is not enough detail about who the people in the business are and how you’re different from the competition.)

On my Contact Us page, I also provide links to pages for my main contacts (meeting planners and journalists).
http://www.PeggyDuncan.com/contact

Why it’s underutilized – This page is underutilized because people do what they see the majority of other people do without thinking it through.

Tips with Way to Opt-In to Email List
Why it’s important – Great content makes your Website sticky, and the longer you keep their attention, the more likely they are to buy. It also makes people tell other people, and gives everyone a reason to come back. Don’t miss out on an opportunity to stay connected. Collect their email addresses so you can continue  delivering value to people who like what you do.

Why it’s overlooked – They might not think they have tips to share, or might not write well.

How to create – This section of the Website could be a newsletter or tips page. You should give away a lot of free stuff…nothing that would cost you money to give away but things that add tremendous value. For instance, when you sign up for my private email list, you’ll receive regular computer tips, templates to help you get organized, a time management cheat sheet, and more. This page should include a database form for capturing email addresses. The opt-in graphic is on every page of my Website and at this link. http://www.PeggyDuncan.com/subscribe

I created my sign-up form and maintain my email list using iContact.

FAQs (Frequently Asked Questions)
Why it’s important
– This page will help potential customers or clients get answers to common questions. They won’t have to take time to call you and you won’t have to handle a lot of inquiries with these common questions.

Why it’s overlooked – You just didn’t think to do it.

How to create – You should make a list of common questions people ask with answers anyone could understand. On the Webpage, you’ll create a list of these questions and create hyperlinks to the bookmarked answers. This page should be kept updated as people ask new questions.

Raving Fans
Why it’s important – People want to know how real people feel about your product or service. They will believe what others say far more than what you say about yourself.

How to create – Ask for them first. After my seminars, I’ll circulate an evaluation that has a space for a testimonial. However, the best ones come from people who email me later. (Always get their consent before you post. I also sprinkle these gems throughout other pages.)
http://www.PeggyDuncan.com/ravingfans

P.S. If you’re a speaker or trainer, add a Meeting Room that has everything a planner will need before and after they hire you. Here’s mine to use as a guide.
http://www.PeggyDuncan.com/meetingplanners

PEACE.

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Peggy Duncan, personal productivity expert