Social Networking Can Lead to Social Notworking

It’s easy to get caught up in the latest craze of social media and networking. But when it takes over and you start to neglect handling business, it’s a problem.

One of my clients didn’t understand why it was so hard for her to finish projects on time. She worked crazy hours but was always trying to catch up. I suggested that she maintain a time log for at least a week to track how she was spending her time.

Guess what? She quickly realized she was spending more time Twittering, Flickring, Facebooking, and Myspacing than she was working. She’d landed into the thick of all the popular social networking tools, but she became so addicted it led to social NOTworking.

If this sounds familiar and you think the same thing has happened to you, keep the time log for a few days. Make a visual of how you’re spending your time and let me know what you discover.

The social media tools can be good for business if you do it right. I hope you’ll start to balance all this.

PEACE.

UPDATE: Here is a study conducted by Nucleus Research on the topic of social notworking.

Peggy Duncan, personal productivity expert

Peggy Duncan, personal productivity expert