When it comes to training, I like to stay in my lane and stick to teaching what I know and love. For me, that’s personal productivity and teaching people how to work smarter: get organized, streamline processes, and use technology the right way.
But then something kept happening.
People started to ask me how I was getting so much national, major publicity. They wanted to know who my publicist was. I’d say “Google.” Huh? Yep, Google. I don’t have to pitch stories because journalists find me on the first page of organic searches when they’re looking for someone with my expertise. Prospective clients do too. Lucky for me, although I didn’t know what search engine optimization (SEO) was back then, everything I was doing was it.
I started sharing the tactics I’d used, then I gave a few seminars about it, then I wrote an ebook.
My Shameless Self-Promotion: Do-It-Yourself SEO (link is to my ebook) seminar is becoming the most popular speaking request I receive, particularly when the audience is business owners.
At a recent American Express event, getting found online was the number one thing business owners wanted to talk about. So I’m going with the flow, veering a little out of my lane, and giving people what they want.
So what do I mean by shameless self-promotion? It’s not going around patting yourself on the back telling everyone who will listen how wonderful you are. My definition is that you use every opportunity you have and every marketing tool you have access to to promote what you know. Help people. Deliver value. As you promote what you know online (blog posts, how-to videos, press releases, social media, etc), the search engines will eat it up.
So how are you promoting what you know?