Boost Web Traffic and SEO by Leveraging Your YouTube Video Content With SlideShare Presentations (with how-to videos)

Are you taking advantage of being able to add your videos to a Slideshare.net presentation? It’s great for SEO and exposure to a business community. From their Website: “SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.”

Does this sound like somewhere you need to be? Especially since they have a free version, right?

I’ve been busy on SlideShare lately, and wanted to share some tips that I think will help you.

Before You Upload PowerPoint Presentation to SlideShare

  • Use the Insert-Hyperlink command to create live URLs on desired PowerPoint slides (as opposed to just typing the URL). One of my slides invites people to join my email list. Another slide links to the Contact Us page on my Website. This how-to video shows how to create a hyperlink in Word and works basically the same in PowerPoint and other software.
  • Create at least three slides that appear BEFORE the slides with the live links. Otherwise, the links will not work when uploaded to SlideShare. The slide your video will appear on does not count in the three.
  • Remove any text on the slide that you don’t want scripted on SlideShare. SlideShare automatically transcribes your text on the slides and places it under your presentation. With a free account, you can’t delete it. I didn’t want my email address or phone number to display, so I removed that info from my slides. (I don’t want to take a chance in spammers scooping this info up, so I added a link to my Contact page on my Website instead.)

Add Your YouTube Video to SlideShare Presentation

I have a free account on SlideShare so I can’t upload a video directly. But since all my videos are on YouTube, I can add them to a presentation by inserting the link. Here’s a how-to video I recorded a couple of years ago, and everything works pretty much the same. You’ll want to use the URL from your browser’s address bar on the watch page (should see the word “watch” in the link).

Re-Uploading Your SlideShare File

I had to re-upload my presentation several times as I was learning all this. Unlike YouTube, you don’t lose your view counts when you switch out the file. To re-upload, go to My Uploads, find the presentation, click Edit-Re-upload.

The YouTube video will remain intact as long as the slide count doesn’t change. Otherwise, you’ll have to re-add it.

Here’s Example

To see all this in action, check out my SlideShare presentation below.

Continue to Leverage Your Content

After you’ve finished uploading your presentation to SlideShare, and you’ve added your video, don’t stop there. Below are some ideas on other ways to leverage this content.

  • Subscribers. If people have subscribers to your SlideShare channel, click the Email button above your slide and send to all of them (with a personal note that also asks them to share with their network).
  • Blog. I’m going to start inserting the SlideShare presentation in my blog instead of the YouTube video (get the embed code from SlideShare). This way, when people click to read/view, I’ll get a view count on SlideShare and on YouTube. The views should count on YouTube because the user has to click the video to play (as opposed to it being set to autoplay).
    UPDATE: The view count on SlideShare is far outpacing YouTube so the view counts are not synching for some reason. If I find out more on this, I’ll update the post.
  • LinkedIn profile. Edit your profile and add your SlideShare presentation as a file. Here’s a how-to video I recorded that will show you how to do this. LinkedIn changed slightly, but at this writing, the instructions work pretty much the same.
  • Press releases. Some press release sites allow you to include a video. Nothing will tell your story as well as a video.
  • Event pages. I use EventBrite for online event marketing and registrations and include videos on event announcement/registration pages.
  • Video Email. There is no need to use a video email service that takes your viewers to their site. Paste an image of your video/slideshow into your next email blast and hyperlink an image to the actual video or slideshow. (Include an image that has a play button (or create one) so it’s obvious they need to click.)
  • Facebook Like page, Social Media Sites. Never miss the opportunity to share videos and presentations on Facebook and other social networks.
  • More on YouTube. I also added a link to my SlideShare page on the About page of my YouTube channel. Here’s a how-to video on this.
  • More Video Websites. Consider uploading your videos to DailyMotion and Vimeo for more exposure. (I’m about to check into this. I like the idea of DailyMotion’s videowall that gives you the code to display up to 81 of your videos.)
  • Webinar. With a combination of PowerPoint and video, you already have your Webinar. I’m currently using GoToWebinar by Citrix and love the service. It’s convenient and no phone needed.

Need More Convincing?

For additional information on using SlideShare for SEO, branding, content marketing, and link building, check out this article by Boris Demaria on this topic. Great insights. And check out this post on The Moz Blog from Rand Fishkin on Leveraging the Power of Slide Decks to Boost Your SEO, Social + Content Marketing. And more great info is in this article by Mark Sherbin for the Content Marketing Institute, titled “6 Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce.” These articles reassured me that using SlideShare was a smart move.

All this should keep you busy for a while. Please leave any questions or ideas you have in Comments.

PEACE.

Webinar: Mail Merge Customized Emails, Mailing Labels, Forms, and More

Learn how to use Word’s mail merge commands to personalize and customize mailing labels, email messages, and more!

Just in time for those holiday greetings!

Save time! Stop typing personalized correspondence one at a time. 

Did you know you can:

  • Create personalized email messages and include an attachment?
  • Separate documents or PDFs for each recipient during a single merge?
  • Filter your database and create mailing labels for select recipients?
  • Create a template once and use it as many times as you want?
  • Produce a directory of contacts you can print or format as a PDF?

Whether you’re using an Excel spreadsheet, a Word table, or Outlook contacts, I will show you step by step how to set up, filter, and perform a mail merge.

Click here for details on this Mail Merge Webinar!

Please share.

PEACE.

How to Not Send a Lame, Generic Connect Message on LinkedIn (with video)

When you connect with someone on #LinkedIn from their profile, you have an opportunity to add a personal message to remind them how you know each other or to let them know why you should connect. But right after that, the People You May Know screen comes up. If you click Connect from there, that lame, generic connect message goes right to them…no opportunity to add a message.

This video shows you how to send a personal message from that screen.

Hope you’ll use it.

Please SHARE and SUBSCRIBE. Tell some people.

PEACE.

Get Organized for the New Year So You Can Think! A Webinar with Peggy Duncan

Testimonial from Recent Event

“Get Organized” was a fantastic seminar. To be honest, I thought you were going
to share very little of your expertise while trying to sell us
something. Instead, you went on and on, offering tips, delivering insights.
My office is now a different space and results are already showing in concrete manners.
Thank you so much!”

Karina Hatcher, Marketing & PR Specialist
Magnum Group, Inc.

Get organized with Peggy Duncan Webinar

Is this training for you?

  • Are you feeling overwhelmed as soon as you walk into your office?
  • Are you stressed out and always wondering what you forgot?
  • Do you find yourself apologizing too much for commitment fails?
  • Are you beginning to feel incompetent because you can’t focus or keep up?
  • Are you embarrassed when you’re late and not pulled together?
  • Do you jump from one project to the next without finishing anything?
  • Are you digging through piles and finding more work that’s past due?
  • Do you feel guilty about not spending enough time with people or things you love?
  • Do you need more time just to think?

Yes? Then getting organized is your answer! Sign up for this training right now! And unlike dieting or exercising, the results of making these changes are immediate!

If your workload lasts well beyond the workday, getting organized will help. You can easily save one to two hours a day just by clearing clutter from your desk, mind, computer, and Inbox. It’s not hard. You just have to make the commitment to start, finish, and maintain. And unlike dieting or exercising, the results are immediate.

What You’ll Learn

The main takeaway is how to create a logical filing system.

Regardless of where you store your files, they need to be organized for easy access. You’ll need a logical system so you (or anyone else) can find what you need the instant you need it. 

    • Eliminate clutter one pile at a time.
    • Distinguish between things to keep and things to trash.
    • Create a system for files on your desk, computer, online, and Inbox.
    • Beat deadlines every time with external cues that help you remember.

What You’ll Need

  • Fast Internet access.
  • A computer with audio and Adobe Flash. Or connect directly from an Apple(R) iPad, iPhone, and iPod Touch.
  • Latest version of Adobe Flash.

Links

We’ll email you the link to use the morning of the training. Be sure to check your junk email folder.

Recording

This Webinar will be recorded and available to watch online at your convenience. Please allow 2-3 days to receive the email notice.

Affiliates – Promote This Training and Earn Cash!

Join our affiliate program and earn cash We’ve established an affiliate program for this series. Join the program and promote it using your custom link. Every time someone clicks your link and registers, you’ll earn $10 once the event is over.

Put the link on your Website, blog, email signature, social sites. Send an email blast using the logo image above. Simply right-click on it, and Save image as. If you need to know how to hyperlink an image, check out this how-to video.


Your Expert

Peggy Duncan PR

Peggy Duncan travels internationally speaking to audiences on organization, time management, and technology. She’s the author of several books (Conquer Email Overload with Better Habits, Etiquette, and Outlook 2007; The Time Management Memory Jogger™; Just Show Me Which Button to Click! in PowerPoint 2007. Booklets include: Shameless Self-Promotion: Do-It-Yourself SEO; Computer Magic in Word 2007; Get Organized At Work and Make It Easy; and Create, Build, and Manage a YouTube Channel Made Easy).

The Durham native was formally trained at IBM and was recognized by the chairman for streamlining processes that saved the company close to a million dollars a year.

Peggy has appeared on NPR, CNN, TODAY, Black Enterprise Business Report, and the US Virgin Islands PBS affiliate. She’s been quoted in Fortune Small Business, Entrepreneur, SUCCESS, Real Simple, Ladies Home Journal, O-The Oprah Magazine, Black Enterprise, ESSENCE, Health, Men’s Health, The New York Times, The Wall Street Journal, Friday (Dubai), USA Today, and many more.

Peggy received her B.S. degree (Marketing) and a train the train certification from Georgia State University in Atlanta. Visit her Website at www.PeggyDuncan.com.

Reminders

  • Recording of any kind is prohibited.
  • You’ll receive a link to the Webinar the morning of the event. Check your junk email folder.

Click Here to Register. Slots are limited.

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Have You Clicked Your Mouse One Place but Text Jumped Somewhere Else? Here’s How I Stopped It

I just discovered something…I think. I’ve been so frustrated when typing on my laptop. I’d move the insertion point and start typing, but text would go somewhere else! I started wondering if it had something to do with having the touchpad activated while I was using an external mouse. I had no idea, but thought I’d try it.

I hit my touchpad to deactivate it (on my HP laptop, I have to hit the upper, left side hard and twice pretty fast).

Well, I haven’t had this happen since, so that must be the fix. And since I use an external mouse anyway, I haven’t lost any functionality.

If you’re having this problem with your cursor jumping around, try this and see if it works for you (depending on your laptop, the method for deactivating your touchpad might vary). Let us know in a comment if you did something different that worked.

PEACE.

Why Are You Still Doing Manual, Paper Event Registration Forms

I just saw a paper registration form for a conference. They want you to complete the form by hand, add your credit card information, and fax or mail to them.

I don’t understand why people still do this. First of all, I don’t want to give my credit card info to a person (or fax somewhere to have it piled up with a bunch of other junk). And where are they storing these forms that have your private information? I prefer to hand over my info on an encrypted Website.

And on their end, somebody has to type all your info into whatever system they’re going to use (e.g., mail merge registration sheets, name badges, tent cards, etc.).

I just shake my head when I see people making work so much harder than it should be.

I work solo and make everything as easy as possible. I use EVENTBRITE for online registrations. You can design the page to match your branding, add files, images, and video. In fact, you can use this site as a full Webpage for your event and give it a custom URL. Ticketleap and Cvent are other excellent options.

Stop making work so hard.

PEACE.

Create a Visual of What You Want Them to Know

I just completed an October training series for Meeting Professionals International – North Carolina chapter. I used my own evaluation form, using a grading system 5 for highest. I completed the tally and chart in Excel, and pasted the chart in PowerPoint as a link back to the Excel data (so if I update the data in Excel, the chart in PowerPoint would update automatically). Then I dressed up the whole slide with colors that match my Website and included a testimonial and a call to action.

I saved the whole thing as a picture and emailed it to my client (and the attendees who’d joined my private email list). This picture was displayed in the message with a hyperlink to a page on my Website.

The client’s response was “Please tell other speakers to do this…so helpful.” So, I just told you.

 

PEACE.

Features I Love About iOS 7 for My iPhone–Improve Your Personal Productivity

I’m digging the latest update for my iPhone (I’m still on the 4 model, and that suits me just fine).

Here are the top features that help me stay productive.

 

The Unit

  • Control Center. If you swipe up from the bottom of the screen (from anywhere except the camera so far), the Control Center opens with shortcuts. I especially like that I can quickly play my music and set a reminder with the alarm. The flashlight is right there too. The other shortcuts there are either to features I don’t use or already have easy access to (e.g., camera). You can change the functionality of the Control Center in Settings (e.g., you might want to turn it off when inside an app). When it’s disabled, you’ll still be able to get to it on the Home screen.
  • Notification Center. If you swipe down from the top of the screen, the Notification Center opens. It shows new mail, missed calls, a calendar Today view, and more. You can customize what you see by tapping Settings, Notification Center.
  • Searching. Whether I’m looking for a contact or an app, if you swipe down from the middle of the home screen, you’ll be able to conduct a quick search.
  • Alter Data Usage. Under Settings, Cellular, you can determine which apps will be restricted to using WiFi as opposed to your data plan. I turned completely off and will use cellular plan only when I have to.
  • Zoom. Use your fingers to zoom. To turn the feature on, tap Settings, General, Accessibility, Zoom. After this is set, use three fingers and double-tap to zoom in and out. Double-tap and drag three fingers to move around the screen.
  • Easier Tapping. I’ve realized that the more streamlined interface makes it easier to tap the keyboard.

Apps

  • Automatic Updates. You can set your unit up to automatically update apps. Tap Settings, iTunes & App Store, and scroll down to Automatic Downloads and tap it on. You’ll also see where you can opt to use your cellular data plan for updates instead of the default WiFi. I left this off.
  • Quick Preview of Apps. When you double-tap the Home button, you’ll be able to swipe through preview screens of the apps you have open. Tap one to open. To quit an app, just swipe it up and out of preview.
  • Organize More Apps Inside Folders. I have most of my apps organized into folders using broad categories such as Media, Travel, etc. I just noticed that I can add more than the nine I can see. To preview the others, tap the folder to open, then swipe to the right to see more. (To get them into a folder in the first place, press down on any icon until all start to shake. Then slide an icon on top of one that you want to group. When you release, you’ll have the opportunity to name the folder by tapping the text, deleting, and typing as you normally would.)
  • Media Organization. I’m a professional organizer and organize everything. I appreciate having my photos separated from videos in albums. Tap Photos on the home screen, Albums. Another feature is Summarize Photos and show in collections and by year. Tap Settings, Photos & Camera, tap to turn the feature on or off.
  • Close Apps. Double-tap the Home button. Close apps by swiping them upward. You can see more of them by swiping left and right. Double-tap the Home button when done.

Messages

  • Message Templates. I love the message templates. Go to Settings, Phone, Respond with Text. Create your own custom messages. When a call comes in, Message will be one of your options. Tap that, and choose one of your templates.
  • Selecting Text-Paragraph. Only if you’re in typing mode (e.g., replying to an email message), you can double-tap (use two fingers) a paragraph to select it.
  • Selecting Text-Word. To select a word, double-tap it (use one finger). Then drag the pointers to extend the selection.
  • Timestamps for Messages. It’s easy to check for the exact time every message was sent and received by swiping message bubbles to the left.
  • Blocking Unwanted Calls and Messages. You can block someone by first adding them to Contacts, Settings, Phone, Blocked, Add New, find that contact you want to block.
  • Always Bcc Yourself. When I send a message from my iPhone, I automatically send myself a blind copy so the message will end up in my Outlook Inbox. Under Settings, Mail, Contacts, Calendars, scroll down to Mail, and turn on Always Bcc Myself.
  • Customize Your Signature. I wanted to add a couple of lines to my auto signature. Under Settings, Mail-Contacts-Calendars, scroll down to Mail, tap Signature, tap inside the signature space, and tap your text.

Calendar

View in a List. If you’d rather see your appointments in a list, open Calendar, and tap the magnifying glass at the top. You can search your calendar from here also.

Reminders. I don’t use iPhone’s Reminders as mine are in Outlook and synched. Plus, I have a separate app (Alarmed) that I use. But if you do use Reminders, here is a great article about that.

 

More Tips

Here’s a great article I found with some more less obvious tips. Click to find out how to:

  • Delete an entire conversation (swipe to the left in the Messages screen). “However, if you want to keep some messages but delete others, this is less obvious.“
  • Find out how to see the timestamp on every message.
  • And more.

Here’s a great article on ways to save on your battery life.

Have you found features hidden in this new operation system? Leave a comment to let us know.

PEACE.