How to Get Press for Your Small Business When You Can’t Afford to Hire for PR

I’m a solopreneur and wear all the hats. I’ve been interviewed for my expertise as a personal productivity expert by national TV, radio, and press: TODAY show, O Magazine, NY Times, Washington Post, Real Simple, Men’s Health, Entrepreneur, Fortune Small Business, and many more. I don’t pitch. A journalist will contact me one to two times a month, sometimes more depending on the time of year.

What Works

When journalists started calling me, I asked two simple questions:

(1) How did you find me? Answer: Google.

(2) What did you search when I showed up? Answer: Personal productivity expert, time management expert, or email overload expert (I noticed they always added the word “expert.”)

I’d never paid attention to keywords or search engine optimization before, but, fortunately, everything I was doing online was it! That was an eye opener, so I started doing more. Now, most of what I do online is to keep me on that first page of Google, focusing on my blog (http://www.SuiteMinute.com), my YouTube channel (http://YouTube.com/user/digitalbreakthroughs), Google Plus, and SlideShare (http://SlideShare.net/peggyduncan).  I even wrote a booklet about it (Shameless Self-Promotion: DIY SEO) and started giving seminars.

Shameless self-promotion is all about promoting what you know and feeding it to Google using free resources so you don’t spend one red cent.

Bottom line: When a busy journalist is looking for an expert, you want to make sure they can find you based on what you do, what you know, or what you sell. When a high-priced PR agency pitches a story to the media and they bite, they’re going to want to interview some more experts…just make sure they can find you.

Proud Example

I was contacted by the NY Times to write an article on email overload. When they searched “email overload expert” on Google, I appeared on the first page. They studied my blog so they knew I could write. They contacted me to write this article on reducing bad email habits.

What methods have you used to get press on a regular basis? I hope you’ll leave a comment below. 

PEACE.

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