I spoke with a client who was very excited that he had thousands of comments on his new blog. I knew that didn’t sound right. When I checked his log, 100% of comments turned out to be spam.
Spammers create identical comments and post them across domains with links to whatever they’re selling.
How You Can Tell if a Comment is Spam
Here’s how a lot of this spam will read.
“Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!”
“Good information. I like the blog. Will try to see whether the information provided herein is useful or not by the specific outcome after putting into use in real world practice. Thanks a lot.”
“Best info on the web. Thanks for this.”
“I was going to write a similar blog concerning this topic, you beat me to it. You did a nice job! Thanks and I well add your RSS to our blogs.”
“Thanks for posting this, reading your blog I’m amazed how much time you have put into it.”
Things to look for in a comment before you approve it include:
- Is very generic, doesn’t mention anything in particular from the post.
- Includes typos and strange spellings of simple words.
- Has no salutation such as Hi Peggy, etc.
If you Google comments on your blog that you suspect of being spam (enclose the comment in quotation marks so the entire phrase will be searched), you’ll find the exact comments all over the Web.
To prevent comment spam, here are the two free solutions I use (Suite Minute is a WordPress.org blog).
- Akismet. Akismet filters out your comment and track-back spam. You have to have an API key to make Akismet work on your blog. I had a WordPress.com site which generates this key for free, and I use it on all of my WordPress.org sites. When you sign up for a free WordPress.com site, you’ll receive the API key in a welcome email. Keep up with this key! You can also generate an API key on this Google site for free, but I haven’t tried it with a WordPress site.
- Disqus. The Disqus (pronounced like discuss) plugin is not only a comment box, it has built-in spam protection.
Regardless of the blogging platform you use or the spam fighter you choose, always turn on the option to approve comments before they post.