Boost Web Traffic and SEO by Leveraging Your YouTube Video Content With SlideShare Presentations (with how-to videos)

Are you taking advantage of being able to add your videos to a Slideshare.net presentation? It’s great for SEO and exposure to a business community. From their Website: “SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.”

Does this sound like somewhere you need to be? Especially since they have a free version, right?

I’ve been busy on SlideShare lately, and wanted to share some tips that I think will help you.

Before You Upload PowerPoint Presentation to SlideShare

  • Use the Insert-Hyperlink command to create live URLs on desired PowerPoint slides (as opposed to just typing the URL). One of my slides invites people to join my email list. Another slide links to the Contact Us page on my Website. This how-to video shows how to create a hyperlink in Word and works basically the same in PowerPoint and other software.
  • Create at least three slides that appear BEFORE the slides with the live links. Otherwise, the links will not work when uploaded to SlideShare. The slide your video will appear on does not count in the three.
  • Remove any text on the slide that you don’t want scripted on SlideShare. SlideShare automatically transcribes your text on the slides and places it under your presentation. With a free account, you can’t delete it. I didn’t want my email address or phone number to display, so I removed that info from my slides. (I don’t want to take a chance in spammers scooping this info up, so I added a link to my Contact page on my Website instead.)

Add Your YouTube Video to SlideShare Presentation

I have a free account on SlideShare so I can’t upload a video directly. But since all my videos are on YouTube, I can add them to a presentation by inserting the link. Here’s a how-to video I recorded a couple of years ago, and everything works pretty much the same. You’ll want to use the URL from your browser’s address bar on the watch page (should see the word “watch” in the link).

Re-Uploading Your SlideShare File

I had to re-upload my presentation several times as I was learning all this. Unlike YouTube, you don’t lose your view counts when you switch out the file. To re-upload, go to My Uploads, find the presentation, click Edit-Re-upload.

The YouTube video will remain intact as long as the slide count doesn’t change. Otherwise, you’ll have to re-add it.

Here’s Example

To see all this in action, check out my SlideShare presentation below.

Continue to Leverage Your Content

After you’ve finished uploading your presentation to SlideShare, and you’ve added your video, don’t stop there. Below are some ideas on other ways to leverage this content.

  • Subscribers. If people have subscribers to your SlideShare channel, click the Email button above your slide and send to all of them (with a personal note that also asks them to share with their network).
  • Blog. I’m going to start inserting the SlideShare presentation in my blog instead of the YouTube video (get the embed code from SlideShare). This way, when people click to read/view, I’ll get a view count on SlideShare and on YouTube. The views should count on YouTube because the user has to click the video to play (as opposed to it being set to autoplay).
    UPDATE: The view count on SlideShare is far outpacing YouTube so the view counts are not synching for some reason. If I find out more on this, I’ll update the post.
  • LinkedIn profile. Edit your profile and add your SlideShare presentation as a file. Here’s a how-to video I recorded that will show you how to do this. LinkedIn changed slightly, but at this writing, the instructions work pretty much the same.
  • Press releases. Some press release sites allow you to include a video. Nothing will tell your story as well as a video.
  • Event pages. I use EventBrite for online event marketing and registrations and include videos on event announcement/registration pages.
  • Video Email. There is no need to use a video email service that takes your viewers to their site. Paste an image of your video/slideshow into your next email blast and hyperlink an image to the actual video or slideshow. (Include an image that has a play button (or create one) so it’s obvious they need to click.)
  • Facebook Like page, Social Media Sites. Never miss the opportunity to share videos and presentations on Facebook and other social networks.
  • More on YouTube. I also added a link to my SlideShare page on the About page of my YouTube channel. Here’s a how-to video on this.
  • More Video Websites. Consider uploading your videos to DailyMotion and Vimeo for more exposure. (I’m about to check into this. I like the idea of DailyMotion’s videowall that gives you the code to display up to 81 of your videos.)
  • Webinar. With a combination of PowerPoint and video, you already have your Webinar. I’m currently using GoToWebinar by Citrix and love the service. It’s convenient and no phone needed.

Need More Convincing?

For additional information on using SlideShare for SEO, branding, content marketing, and link building, check out this article by Boris Demaria on this topic. Great insights. And check out this post on The Moz Blog from Rand Fishkin on Leveraging the Power of Slide Decks to Boost Your SEO, Social + Content Marketing. And more great info is in this article by Mark Sherbin for the Content Marketing Institute, titled “6 Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce.” These articles reassured me that using SlideShare was a smart move.

All this should keep you busy for a while. Please leave any questions or ideas you have in Comments.

PEACE.

How to Not Send a Lame, Generic Connect Message on LinkedIn (with video)

When you connect with someone on #LinkedIn from their profile, you have an opportunity to add a personal message to remind them how you know each other or to let them know why you should connect. But right after that, the People You May Know screen comes up. If you click Connect from there, that lame, generic connect message goes right to them…no opportunity to add a message.

This video shows you how to send a personal message from that screen.

Hope you’ll use it.

Please SHARE and SUBSCRIBE. Tell some people.

PEACE.

Unfollow Posts That Have Lots of Comments–Google Plus

If you’ve ever commented on a post on Google Plus that’s popular, you may want to stop the notices you receive every time someone else comments. You can do this by muting the post…similar to Facebook’s Unfollow. This graphic shows you how easy it is to do it.

So don’t hold back your comments for fear of being inundated with updates. Listen in for awhile, add your two cents, then mute if you need to.

 

PEACE.

How to Add Your YouTube Channel Videos to Your Facebook Business Page and Rearrange the Apps (with video)

You can add your YouTube videos to your Facebook business (also called fan, brand, timeline, like) page for more exposure. This online video shows you the app I’m using and how to install it. I also show you how to  rearrange the app order so your YouTube videos show on your main page.

Once the app is installed, every time you upload a new video on YouTube, it’ll appear on your Facebook business page.

If you know other ways to make this happen, please leave a comment below.

 

PEACE.

How to AutoPost Your Blog to Other Social Media Accounts for Better Time Management

When I write a new blog post, I don’t want to have to visit all my other social media sites to post it. When I publish a new post, it automatically goes to Facebook (personal and business pages), LinkedIn, Twitter, and Google Plus. Here’s how I autopost (times vary and posting isn’t always immediate so be patient).

Facebook: From your main page, search for the app, Networked Blogs. When it comes up, register your blog and be sure to syndicate it for automatic publishing. Create auto updates to your personal and business pages.

Google Plus. The WordPress plugin, WPGPlus will autopost your new articles to your Google+ profile. After you install the plugin, go into Settings and add your Google Plus email address and password.

LinkedIn: Add the app, Blog Link (or WordPress if that’s your platform). They both link directly to your blog from LinkedIn. To find the app, click More, Other Applications, choose Blog Link or WordPress.

Twitter: If you use WordPress, try a plugin such as Tweetilyto automatically tweet your new posts. After you install the plugin, go into it’s settings and make desired changes (I changed the “Minimum age of post” to zero and the Random Time to 1.)

Facebook, LinkedIn, Twitter auto updates: Twitterfeed.com is another option to autopost to Facebook, LinkedIn, and Twitter. When you use a bit.ly link, you can track stats.

Take a few minutes now to set this up and save time later. If you have other ways to autopost, please leave a comment below.

PEACE.

The Easiest Way I Have Found to Quickly Delete Lots of Facebook Friends (video)

When I first joined Facebook, I accepted way too many “friends” on my personal page. I didn’t know the people! All that’s changed, and on my personal page, I now only accept people I actually know. Everyone else should connect with me on my business page, DigitalBreakthroughs.

Once I changed my policy, I wanted to rid my page of all the people I didn’t know, but Facebook (at this writing) does not make it easy. I tried various ways to do this as quickly as possible, and this video demos what I ended up with. I hope it helps.

If you’ve found a better, faster way, please leave a comment below.

 

PEACE.

How to Remove Spam from Your Twitter Stream Using Hootsuite (with video)

Here’s a quick video I recorded that shows you how to remove spam from your Twitter stream. I’m using Hootsuite.com to manage my tweets, and when I remove a spammer from here, they also disappear on Twitter.com. At this writing, I’ve not figured out a way to do this directly on Twitter.com. If anyone knows how, please leave a comment.

It’s easy to remove spam from your Twitter stream using Hootsuite.com

 

PEACE.