Category Archives: Press

Peggy Duncan, Small Business Influencer 2014 Top 100 Champion

smallbizwinnerTop100-125x125-b1[Charlotte NC, September 26, 2014]  Peggy Duncan, personal productivity expert and founder of The Digital Breakthroughs Institute (training virtually from Charlotte NC), has been named a Top 100 Champion in the 2014 Small Business Influencer Awards.

The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market.

The Awards are designed to recognize the unsung heroes of small businesses – those who support and encourage entrepreneurs and small business owners, and help them achieve success and stay successful. The Champions are selected by a panel of judges steeped in the small business market, who considered the contributions of the nominees over the past year toward:

  • advocating on behalf of small businesses,
  • providing products or services that address the unique challenges faced by small businesses,
  • revolutionizing how small businesses do business or how they solve business challenges,
  • helping small businesses grow, or otherwise
  • impacting small businesses in a significant way.

Duncan is a personal productivity expert, trainer, coach, and consultant who helps her clients develop faster, smarter ways to get things done. She was formally trained at IBM and was recognized by the chairman for automating and streamlining processes that saved her department close to a million dollars a year. She travels internationally as a conference speaker, and helps audiences spend less time working but get more done.

About The Digital Breakthroughs Institute

Duncan is also the curator and lead trainer for The Digital Breakthroughs Institute, a membership Website of how-to video tutorials, DigitalBreakThroughs.com. Its focus is on improving productivity with better organization and technology. She’s also an award-winning technology blogger (SUITEMinute.com). Her books include: Conquer Email Overload with Better Habits, Etiquette, and Outlook; The Time Management Memory Jogger™; Just Show Me Which Button to Click! in PowerPoint; Get Organized at Work and Make It Easy; Shameless Self-Promotion: Do-It-Yourself SEO-Search Engine Optimization; Computer Magic! in Word 2007-2010; and Finding Your Way on a PC with Windows 8.

Journalists tap into her expertise often, and she has appeared on NPR, CNN, TODAY, Black Enterprise Business Report, and the US Virgin Islands PBS affiliate. She’s been cited in Fortune Small Business, O-The Oprah Magazine, Real Simple, Essence, Fitness, Self, Black Enterprise, Entrepreneur, The New York Times, The Wall Street Journal, and The Washington Post.

Duncan received a BBA in marketing and a train the trainer certification from Georgia State University in Atlanta. She is a 2012 Small Business Influencer Champion, a top productivity expert to follow on Twitter, and a top service awardee from SCORE Association.

“You never know who’s listening and implementing your advice and tips. I loved hearing from people who voted for me, and it was just what I needed to hear,” says Duncan.

Anita Campbell, CEO of Small Business Trends and one of the co-founders of the Awards, says “Influencers are those who play crucial roles in the small business ecosystem, but who often are in the background. The Top 100 Champions have distinguished themselves in some way. We’re delighted to see the wide range of Champions and Honorable Mentions this year – including journalists who’ve spent decades covering small business issues, corporate leaders whose names may not be widely recognized but who impact small businesses by influencing the offerings within their companies, vendors large and small that support small businesses, analysts who aid our understanding of this market, and entrepreneurs who have a strong voice among their small business peers.“

Awards co-founder Ramon Ray of SmallBizTechnology.com notes, “Being recognized by the community as a Top 100 Champion also reinforces with employees that their dedication and hard work has paid off. The Awards are intended to provide that added boost in motivation and morale that can make a big difference in results. We’re also delighted at the Honorable Mentions, who definitely bear watching over the coming year!”

About the Small Business Influencer Awards

The Small Business Influencer Awards, now in their fourth year, enable the small business community to nominate and show their support for those that influence and support them. The Awards have an open nomination period, followed by community voting, and then a judging period by a group of industry-knowledgeable judges.

The Small Business Influencer Awards initiative is produced by Small Business Trends, an award-winning online publication, serving over 6,000,000 small business owners, stakeholders and entrepreneurs annually, and SmallBizTechnology.com, a media company that produces online content and live events educating small and mid-sized companies on how to strategically use technology as a tool to grow their businesses. The Awards can be found on the Web at: SMBInfluencers.com.

CONTACT:

Peggy Duncan, Founder
The Digital Breakthroughs Institute
pr at peggyduncan.com
Twitter: @peggyduncan

Anita Campbell, CEO
Small Business Trends LLC
admin a/t smallbiztrends.com
Twitter hashtag: #SMBInfluencer

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How to Get Press for Your Small Business When You Can’t Afford to Hire for PR

I’m a solopreneur and wear all the hats. I’ve been interviewed for my expertise as a personal productivity expert by national TV, radio, and press: TODAY show, O Magazine, NY Times, Washington Post, Real Simple, Men’s Health, Entrepreneur, Fortune Small Business, and many more. I don’t pitch. A journalist will contact me one to two times a month, sometimes more depending on the time of year.

What Works

When journalists started calling me, I asked two simple questions:

(1) How did you find me? Answer: Google.

(2) What did you search when I showed up? Answer: Personal productivity expert, time management expert, or email overload expert (I noticed they always added the word “expert.”)

I’d never paid attention to keywords or search engine optimization before, but, fortunately, everything I was doing online was it! That was an eye opener, so I started doing more. Now, most of what I do online is to keep me on that first page of Google, focusing on my blog (http://www.SuiteMinute.com), my YouTube channel (http://YouTube.com/user/digitalbreakthroughs), Google Plus, and SlideShare (http://SlideShare.net/peggyduncan).  I even wrote a booklet about it (Shameless Self-Promotion: DIY SEO) and started giving seminars.

Shameless self-promotion is all about promoting what you know and feeding it to Google using free resources so you don’t spend one red cent.

Bottom line: When a busy journalist is looking for an expert, you want to make sure they can find you based on what you do, what you know, or what you sell. When a high-priced PR agency pitches a story to the media and they bite, they’re going to want to interview some more experts…just make sure they can find you.

Proud Example

I was contacted by the NY Times to write an article on email overload. When they searched “email overload expert” on Google, I appeared on the first page. They studied my blog so they knew I could write. They contacted me to write this article on reducing bad email habits.

What methods have you used to get press on a regular basis? I hope you’ll leave a comment below. 

PEACE.

Skill-Building Conference for Caribbean Business Women Heads to St. Thomas, US Virgin Islands

The COPE Caribbean Conference Series for Business Superstars has one purpose: to provide skill-building events for business women throughout the Caribbean, helping them get Clear-Organized-Productive-Efficient. After launching on St. Croix in May and receiving a superb 5.0 rating, St. Thomas was set as the next stop. The conference, made possible by the Virgin Islands Small Business Development Center and the Department of Labor, will convene August 19-20, 2011.

August 19, 2011 – Full Day Conference with Experts (FREE), 7.30AM-7.00PM
August 20, 2011 – YouTube Channel Workshop ($59.00 optional), 10.00–3.00PM

Small Business Development Center (Training Center)
8000 Nisky Center, Suite 720
St. Thomas, US Virgin Islands

Register online only at www.COPECaribbean.com.

A cadre of experts who are also professional speakers will focus on improving productivity, technology, financial, and customer service skills of business owners and other professionals. The full day of training features Deborah Owens (financial expert-Columbia, Maryland); Millicent St. Claire (attitude adjustment expert-Atlanta, GA); Peggy Duncan (personal productivity expert-Atlanta, GA); and Yvette deLaubanque (event producer, St. Croix, VI).

“ABSOLUTELY the BEST … I am so glad I went because I am happy to say that I came away from a conference and I was able to put to use IMMEDIATELY what I learned.”
Yoki K Hanley
President/Owner, itiba LLC, St. Croix

COPE Caribbean is a partnership forged between me and Yvette deLaubanque, former director of the Virgin Islands Women’s Business Center and current Development Officer at the public television station in the Virgin Islands. We met at a Black Enterprise Entrepreneurs Conference in 2001, and I’ve traveled there several times for various training opportunities, including at the University of the Virgin Islands.

Register online only at www.COPECaribbean.com.

Media and Sponsorship Contacts: Peggy Duncan, Atlanta GA, 404-492-8197
Yvette deLaubanque, St. Croix VI, 340-643-2331