If you know a better way, please leave in the Comments.
A few weeks ago, I noticed that Facebook kept showing me the same posts with one or two new ones. I finally figured out why and how to fix it.
That’s it, but keep checking because Facebook keeps switching it back. At this writing, I didn’t see any way to change it permanently through Options. If you have a tip to make that happen, please leave in the comments.
A reporter from Pilates Style magazine is interviewing me tonight about managing email. When she typed “email overload expert” in Google, I’m on the first page. That’s how I get all my interviews. I’d never heard of this popular magazine, and I certainly would not have thought to pitch them a story about email.
On another note, this month, I’m quoted in three different articles in SUCCESS magazine. Didn’t have to do a thing but be available for questions.
It’s so much easier to let them find you when they need your expertise than it is to figure out who, when, and what to pitch. Order my ebook, Shameless Self-Promotion: DIY SEO, and find out how to get your business found online based on what you do or sell.
I wanted my photo on LinkedIn to stand out so I framed it. Here’s how I did it.
I made a commitment for 2014 to do a better job staying connected with past and current clients by first connecting with them on LinkedIn. I’d exported ONLY my Client category from Outlook into a .csv file and had to figure out how to upload that to LinkedIn. Here’s a quick video to show you how.
How are you planning on staying connected with your clients? Please leave a comment below.
I’m a solopreneur and wear all the hats. I’ve been interviewed for my expertise as a personal productivity expert by national TV, radio, and press: TODAY show, O Magazine, NY Times, Washington Post, Real Simple, Men’s Health, Entrepreneur, Fortune Small Business, and many more. I don’t pitch. A journalist will contact me one to two times a month, sometimes more depending on the time of year.
When journalists started calling me, I asked two simple questions:
(1) How did you find me? Answer: Google.
(2) What did you search when I showed up? Answer: Personal productivity expert, time management expert, or email overload expert (I noticed they always added the word “expert.”)
I’d never paid attention to keywords or search engine optimization before, but, fortunately, everything I was doing online was it! That was an eye opener, so I started doing more. Now, most of what I do online is to keep me on that first page of Google, focusing on my blog (http://www.SuiteMinute.com), my YouTube channel (http://YouTube.com/user/digitalbreakthroughs), Google Plus, and SlideShare (http://SlideShare.net/peggyduncan). I even wrote a booklet about it (Shameless Self-Promotion: DIY SEO) and started giving seminars.
Shameless self-promotion is all about promoting what you know and feeding it to Google using free resources so you don’t spend one red cent.
Bottom line: When a busy journalist is looking for an expert, you want to make sure they can find you based on what you do, what you know, or what you sell. When a high-priced PR agency pitches a story to the media and they bite, they’re going to want to interview some more experts…just make sure they can find you.
I was contacted by the NY Times to write an article on email overload. When they searched “email overload expert” on Google, I appeared on the first page. They studied my blog so they knew I could write. They contacted me to write this article on reducing bad email habits.
What methods have you used to get press on a regular basis? I hope you’ll leave a comment below.
If you’re on LinkedIn, you’ve probably joined lots of interest groups. You can rearrange the group order so when you want to visit, your favorites are at the top. Here’s a how-to video that shows you how easy it is to reorder the navigation.
This video was updated on December 9, 2013.
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LinkedIn is the number one social media site for getting business. Whether you’re job hunting, recruiting, or promoting your business and expertise, it’s the place to be. I put together this compilation of how-to videos I’d recorded that will improve your profile.
For more videos on LinkedIn, I’ve included my LinkedIn Playlist. I hope you’ll find some tips you can use.
I rarely connect with people on LinkedIn who don’t have a photo as part of their profile. And when I do, it’s because I know them well, and I encourage them to add a headshot. Here’s how.