Boost Web Traffic and SEO by Leveraging Your YouTube Video Content With SlideShare Presentations (with how-to videos)

Are you taking advantage of being able to add your videos to a Slideshare.net presentation? It’s great for SEO and exposure to a business community. From their Website: “SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.”

Does this sound like somewhere you need to be? Especially since they have a free version, right?

I’ve been busy on SlideShare lately, and wanted to share some tips that I think will help you.

Before You Upload PowerPoint Presentation to SlideShare

  • Use the Insert-Hyperlink command to create live URLs on desired PowerPoint slides (as opposed to just typing the URL). One of my slides invites people to join my email list. Another slide links to the Contact Us page on my Website. This how-to video shows how to create a hyperlink in Word and works basically the same in PowerPoint and other software.
  • Create at least three slides that appear BEFORE the slides with the live links. Otherwise, the links will not work when uploaded to SlideShare. The slide your video will appear on does not count in the three.
  • Remove any text on the slide that you don’t want scripted on SlideShare. SlideShare automatically transcribes your text on the slides and places it under your presentation. With a free account, you can’t delete it. I didn’t want my email address or phone number to display, so I removed that info from my slides. (I don’t want to take a chance in spammers scooping this info up, so I added a link to my Contact page on my Website instead.)

Before You Upload YouTube Video to SlideShare

  • Add annotation links to your Associated Website (You’ll be able to link to any page on your site, not just the homepage). Here’s a how-to video that explains how to do this.
  • Add an annotation link to the Subscribe page or any other annotation that YouTube allows. They will all work in SlideShare. Here’s a how-to video that shows you how.

Add Your YouTube Video to SlideShare Presentation

I have a free account on SlideShare so I can’t upload a video directly. But since all my videos are on YouTube, I can add them to a presentation by inserting the link. Here’s a how-to video I recorded a couple of years ago, and everything works pretty much the same. You’ll want to use the URL from your browser’s address bar on the watch page (should see the word “watch” in the link).

Re-Uploading Your SlideShare File

I had to re-upload my presentation several times as I was learning all this. Unlike YouTube, you don’t lose your view counts when you switch out the file. To re-upload, go to My Uploads, find the presentation, click Edit-Re-upload.

The YouTube video will remain intact as long as the slide count doesn’t change. Otherwise, you’ll have to re-add it.

Here’s Example

To see all this in action, check out my SlideShare presentation below.


Continue to Leverage Your Content

After you’ve finished uploading your presentation to SlideShare, and you’ve added your video, don’t stop there. Below are some ideas on other ways to leverage this content.

  • Subscribers. If people have subscribers to your SlideShare channel, click the Email button above your slide and send to all of them (with a personal note that also asks them to share with their network). 
  • Blog. I’m going to start inserting the SlideShare presentation in my blog instead of the YouTube video (get the embed code from SlideShare). This way, when people click to read/view, I’ll get a view count on SlideShare and on YouTube. The views should count on YouTube because the user has to click the video to play (as opposed to it being set to autoplay).
    UPDATE: The view count on SlideShare is far outpacing YouTube so the view counts are not synching for some reason. If I find out more on this, I’ll update the post.
  • LinkedIn profile. Edit your profile and add your SlideShare presentation as a file. Here’s a how-to video I recorded that will show you how to do this. LinkedIn changed slightly, but at this writing, the instructions work pretty much the same.
  • Press releases. Some press release sites allow you to include a video. Nothing will tell your story as well as a video.
  • Event pages. I use EventBrite for online event marketing and registrations and include videos on event announcement/registration pages.
  • Video Email. There is no need to use a video email service that takes your viewers to their site. Paste an image of your video/slideshow into your next email blast and hyperlink an image to the actual video or slideshow. (Include an image that has a play button (or create one) so it’s obvious they need to click.)
  • Facebook Like page, Social Media Sites. Never miss the opportunity to share videos and presentations on Facebook and other social networks.
  • More on YouTube. I also added a link to my SlideShare page on the About page of my YouTube channel. Here’s a how-to video on this.
  • More Video Websites. Consider uploading your videos to DailyMotion and Vimeo for more exposure. (I’m about to check into this. I like the idea of DailyMotion’s videowall that gives you the code to display up to 81 of your videos.)
  • Webinar. With a combination of PowerPoint and video, you already have your Webinar. I’m currently using GoToWebinar by Citrix and love the service. It’s convenient and no phone needed.

Need More Convincing?

For additional information on using SlideShare for SEO, branding, content marketing, and link building, check out this article by Boris Demaria on this topic. Great insights. And check out this post on The Moz Blog from Rand Fishkin on Leveraging the Power of Slide Decks to Boost Your SEO, Social + Content Marketing. And more great info is in this article by Mark Sherbin for the Content Marketing Institute, titled “6 Steps for Successful Content Marketing Using SlideShare’s Secret Search Sauce.” These articles reassured me that using SlideShare was a smart move.

All this should keep you busy for a while. Please leave any questions or ideas you have in Comments.

PEACE.

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