If you’re still getting a lot of spam in 2007, you don’t have the right stuff. Here are some things you can do right now to reduce this pest.
- Take your live email address off the Web. Spambots scour the Web looking for the @ symbol and they grab the email address. If you visit my Website, you will not see my live address anywhere. I also do not allow others to post it (except as noted in the next bullet point). All over my site, I write my address using “at” or “(at)” instead of @.
- Have a special email address for miscellaneous uses. If I’m in a situation where I have to post an email address, I use one whose account is not set up in Outlook. I can only check its messages via Webmail and seldom do this.
- Bump up the protection level in your email client. Outlook 2003’s built-in filters are so good, I don’t have to use any other spam technology. If you’re using this version and are still getting lots of spam, change the protection level (click the Tools menu, Options, the Preferences tab, Junk E-mail button, and change the level to High). Mine is set at low because I rarely get spam.
- Use a spam blocker that works. Before I installed Outlook 2003, I used the spam blocker Cloudmark Desktop and loved it. It caught spam and sent it to my junk folder. It also caught phishing emails (e.g., the ones that look like legitimate sites such as PayPal and asks you to enter confidential information and then help themselves to your cash).Cloudmark is a favorite of mine because it’s a community of people who contribute to the blocked sender’s list. This technology also does not force legitimate people who want to send you a message to get permission by clicking a link… (this is a major pet peeve of mine and a ridiculous thing for people in business to use).For an immediate reduction in spam, visit http://www.cloudmark.com/. Use my referral code if you try it (yggw4).
- Stop creating rules or adding to the blocked sender’s list. Professional spammers change their email addresses before you can blink so using rules (or the command to add to blocked sender’s list) to send their mail to your junk folder is a waste of time.
- Don’t respond to spammers. Responding to a message asking to be removed from a list is not the way to go. You’re only letting the spammer know that yours is a legitimate email address (it’s fine to click Unsubscribe links when you know the sender is not a thug spammer).
- Stop using autoresponders. If you’re getting tons of spam, using an autoresponder is one of the worst things you can do. You’re letting the spammer know that your email address is valid, and they’ll know you’re out of the office and your backup’s phone number and email address.Instead of using the autoresponder, I would rather have the reputation of being someone who responds so when they don’t hear from me as quickly, they know something’s up. And to tell you the truth, I don’t want to be a day away from my email because just about everything that happens for me in business starts with email. I stay on top of it and can whip through it pretty easily.(If you want to know how to manage email (and my time) the way I do, check out my book, Conquer Email Overload with Better Habits, Etiquette, and Outlook 2003. I also conduct workshops and Webinars on this too.)
- Use a top-notch ISP and Webhost. If your mail server is in Joe’s basement, it’s time to go with one of the big boys. Top-notch ISPs have better technology and spam will be blocked on the server side before it attempts to get to you (my Website and main Webmail accounts are hosted by Network Solutions…wonderful customer care).
If you take time to make these changes today, I promise you will see a big reduction in the amount of spam you receive.
Peggy Duncan, personal productivity expert