Monthly Archives: July 2011

Skill-Building Conference for Caribbean Business Women Heads to St. Thomas, US Virgin Islands

The COPE Caribbean Conference Series for Business Superstars has one purpose: to provide skill-building events for business women throughout the Caribbean, helping them get Clear-Organized-Productive-Efficient. After launching on St. Croix in May and receiving a superb 5.0 rating, St. Thomas was set as the next stop. The conference, made possible by the Virgin Islands Small Business Development Center and the Department of Labor, will convene August 19-20, 2011.

August 19, 2011 – Full Day Conference with Experts (FREE), 7.30AM-7.00PM
August 20, 2011 – YouTube Channel Workshop ($59.00 optional), 10.00–3.00PM

Small Business Development Center (Training Center)
8000 Nisky Center, Suite 720
St. Thomas, US Virgin Islands

Register online only at www.COPECaribbean.com.

A cadre of experts who are also professional speakers will focus on improving productivity, technology, financial, and customer service skills of business owners and other professionals. The full day of training features Deborah Owens (financial expert-Columbia, Maryland); Millicent St. Claire (attitude adjustment expert-Atlanta, GA); Peggy Duncan (personal productivity expert-Atlanta, GA); and Yvette deLaubanque (event producer, St. Croix, VI).

“ABSOLUTELY the BEST … I am so glad I went because I am happy to say that I came away from a conference and I was able to put to use IMMEDIATELY what I learned.”
Yoki K Hanley
President/Owner, itiba LLC, St. Croix

COPE Caribbean is a partnership forged between me and Yvette deLaubanque, former director of the Virgin Islands Women’s Business Center and current Development Officer at the public television station in the Virgin Islands. We met at a Black Enterprise Entrepreneurs Conference in 2001, and I’ve traveled there several times for various training opportunities, including at the University of the Virgin Islands.

Register online only at www.COPECaribbean.com.

Media and Sponsorship Contacts: Peggy Duncan, Atlanta GA, 404-492-8197
Yvette deLaubanque, St. Croix VI, 340-643-2331

Is Your eBook or Booklet Ugly?

Take your ebook (or booklet) to another level. I’ve seen so many that are downright tacky. If you’re going to do this, do it right. Make your ebook or booklet easy on the eyes…a pleasure to read.

Here are some ideas (I use Microsoft Word for my publications, but you can use whatever software you choose as long as it’s designed for book formatting):

Before You Create the PDF (Adobe Acrobat full version has the most functionality and is worth every penny).

  1. Use Word’s powerful desktop publishing features to produce a more professional ebook or booklet.
  2. Resize the document to fit the finished size of your publication, adding about 1/8 inch all around for bleeds and your printer’s machinery. For example, the finished size of my book (the size it is when closed) is 5.5 x 8.5, but the Word document size and the final PDF is sized at 5.75 x 8.75.
  3. Create a stylesheet to make it easy to format everything (I use Word’s built-in styles and tweak them to fit my needs).
  4. Consider the font (I like Book Antigua for the body and Century Gothic for the headings); font size (I use 12 or 13, especially when it’s a computer book); paragraph alignment (I justify my books and avoid amateurish gaps in text using this tip).
  5. Include a table of contents with Word keeping up with the page numbers as they change.
  6. Improve the look of headers and footers, changing them for odd and even pages.
  7. Create an index with Word keeping up with the page numbers as they change.
  8. Insert pictures with figure captions with Word keeping up as figure numbers change. Pictures will break up the text and make your publication more pleasing to read.
  9. Insert cross references to other pages with Word keeping up as page numbers change.
  10. Insert your actual signature if you add a welcome letter…never a typed one.
  11. Paste information that is updated often as a link to the original so every time you change the original, the information in the publication changes too (e.g., your bio).
  12. Make all URLs look live (ebooks only, not for booklets). Change text color and underline it. You’ll see why below. (Do not underline any text if it’s not going to become a hyperlink later.
  13. Add the front and back covers in.jpegs or PDF format. Be sure to add a blank page behind the front cover and in front of the back cover.

After You Create the PDF (ebook)

  1. Check the PDF properties to make sure you created and used the right sizing (see item #2 above).
  2. Add attachments to the file (e.g., freebies sent as bonuses).
  3. Create live URLS throughout the document (they’ll also look live if you changed text color and underlined them before you made the PDF).
  4. Create bookmarks to certain pages for easier navigation and display them by default.
  5. Create live hyperlinks from table of contents to pages.
  6. Change the options – how it’s viewed by default.
  7. Set security and protect your document from changes.

After You Create the PDF (booklet)

  1. Add the front and back covers in.jpegs or PDF format. Be sure to add a blank page behind the front cover and in front of the back cover.
  2. Check the PDF properties to make sure you created and used the right sizing (see item #2 above).
  3. Set security and protect your document from changes.

For information on how to self-publish a book or booklet, see this post. For information on selling your ebook, check out this post Sell Digital Products Online While You Sleep.

If you’re going to do this thing, do it right, giving an expert impression with the look and feel of your book. 

PEACE.