Establish an Ezine Publishing Schedule that Works

I hope you’ve included email marketing as part of your plan to promote your business (a  previous post lists resources). One of the decisions you’ll have to make is how often you should publish. Carrie Drybrough of VicadeaConcepts.com says, “You’ll have to consider your own time constraints and your audience’s tolerance for regular communication.” She [...]

Three Resources for Creating Marketing Videos for Your Website

I made a business commitment to add more videos to my Websites and also to create more marketing videos this year. For non-marketing videos, I’ll use my Flip MinoHD camcorder (or the Webcam built into my laptop). I’ll use Camtasia to edit them, add music, slides, etc. For a slick marketing piece, I’ll need to [...]

Use Copy2Contact to Turn Text on a Page to an Outlook Contact

One of the tips I demo in my Outlook class is how I turn text on a Web page, inside an email message, or a document into a contact with all the information popping into the right place. If I can select the text, I can grab it.
The first time I selected text on a [...]

Eliminate Duplicate Contacts in Outlook

If you’re experiencing a lot of duplicate contacts in Outlook caused by syncing your PDA, it’s easy to get rid of them with the right software. I found a free download on CNET, Outlook Duplicate Item Remover (ODIR) and so far, it’s working.
Once the software is loaded, you’ll see a new menu item in Outlook, [...]

Email Marketing Solutions to Promote Your Business or Cause

When I started my first business way back in 1997, email as we know and use today was in its infancy in the small business community. I started collecting as many addresses as possible as a way to promote my business by promoting my tips and tricks. Back then, I used Outlook and cleaned up [...]