Does Your Business Card Say You Mean Business?

I’m about to start a new business and need to get business cards. Would it be appropriate to use the punch-out or pre-designed paper stock I see in the stores?

Congratulations on starting your business! Be sure to visit your local SCORE office to increase your chances of success.

Your stationery, business card, newsletter, proposal, etc., are all part of your sales team. They will often get through the door in an effort to sell your products or services long before you do. If the suit they’re wearing appears to be of inferior quality, so will your business.

The quality of this paper is not sufficient to project the image you’ll want. The more inferior your image, the harder you’ll have to work to prove your value to a potential client.

The paper you dress your business card in says more about your business than you may realize. Quality paper feels good and rich to the touch, much like the fabric in a fine-tailored suit. It speaks to you. Do you want your paper selection to whisper words like: quality, stable, and professional? Or do you want it to shout: cheap, fly-by-night, or smalltime? If it’s the latter, your package will rarely get to the hands of the decision-maker: it won’t get past the gatekeeper.

Design is also crucial to creating an image that shouts success. You should avoid using ClipArt and pre-designed cardstock for the same reasons as choosing good paper. If you can’t afford a professional designer, it’s best to keep your card very simple, using lettering that matches the type of business you’re in (e.g., avoid using a typeface that’s more appropriate for a wedding invitation unless you’re in that or a similar business.)

Making the additional investment of using quality paper and hiring a good designer will put you one step closer to the decision-maker and is a giant step toward building your brand. The difference in the cost becomes negligible when compared to the cost of losing the deal.

P.S. Here is a blog post on creating unforgettable business cards.

Peggy Duncan, Personal Productivity Expert

State Department's "Reply to All" Email Nightmare Needs Better Solutions

Well, well, well, I see a “Reply to All” nightmare hit the State Department and was caused by an email message being sent to thousands of email addresses that were exposed on the To line. The mess that almost crushed the email system happened when the employees clicked Reply to All to answer the email instead of clicking Reply to respond only to the sender. This happens all the time.

Before I wrote my book, Conquer Email Overload with Better Habits, Etiquette, and Outlook 2003, I did an informal survey in my classes asking about email pet peeves. By far, people using Reply to All was the number one habit that ticked attendees off (enjoy my list of 27 Email Pet Peeves that Tick People Off as Much as SPAM on my Website).

To prevent this from happening again (according to the Associated Press), the State Department sent a notice to employees warning them of unspecified disciplinary actions if they  did it again.

This is not a solution folks. People are human and no matter how many times you tell them this, they could slip.

Here are my solutions that will work better. I use Outlook 2003 and hope you’ll be able to do this if you use something different.

Remove the “Reply to All” toolbar button. Open a message you’ve received and hold down the Alt key while you click and drag the Reply to All button down off the toolbar.

Remove the “Reply to All” command from the menu. Click the Tools menu, Customize. With the Customize dialog box open, click the Actions menu (not inside the Customize box, but on the toolbar as you normally would) and drag the Reply to All command off the menu.

Disable the “Reply to All” command. In Outlook, you can disable this command for internal communications only. Here is an article that shows you how to create a macro that will do this (be sure to read through all of the questions and comments).

Alter the “Reply to All” command. Have a programmer alter the Reply to All macro and add a box that pops up with “Are You Sure.” This will make you think twice before you let the message go.

You can add any items back later if you decide to.

If you don’t want to remove commands, consider doing one or more of the following.

Use blind copy (Bcc). You can protect the privacy of everyone’s email address if you simply send the email to yourself and Bcc everyone else. That way if anyone clicks Reply to All, the response will only go to the originator.

If you don’t see the Bcc option when you create a new message, click the View menu, Bcc (if you use Outlook as your email editor). If you use Outlook but use Word as your editor, click Options, Bcc. (Use Bcc whether you remove your command buttons or not so everyone’s privacy is respected.)

Send a message to Undisclosed Recipients. I wrote a previous post on how to send an email addressed to Undisclosed Recipients (which works the same as Bcc).

Complete the To line last. When I’m composing an email message, I write it, attach everything, complete the subject line, then address it. I don’t want to make the mistake of clicking Send before I’m ready.

Create a 2-minute rule. Every message I send stays in my Outbox for two minutes before it goes. This gives me a small window to change it if I need to. (This was created using an Outlook Send rule.)

It’s important to use care when you’re crafting your messages. So slow down for a minute and think it through.


Related Posts
How to Send an Email Addressed to Undisclosed Recipients
Clearing Unwanted Email Addresses that Pop Up

Peggy Duncan, Personal Productivity Expert